YouTube retains the largest chunk of viewers' television time.
🗣️ Yo, here's the lowdown on the latest TV watchin' scene!
New York City - YouTube is ruling the airwaves as Nielsen's April 2025 Media Distributor Gauge report shows the platform clutching the number one spot among media companies for the third straight month. YouTube's grip on the top spot has never been stronger, with a whopping 12.4% share of the audience's TV-watching time—the highest it's ever been!
🏆 Here's the top 5:1. YouTube - DOMINATING the scene with 12.4% of total TV watch-time.2. Disney - Hanging tough in second place, clocking in at 10.7%.3. Paramount - Powering up to the third spot with 8.9% of the audience's TV time.4. NBCUniversal - Holding steadfast in fourth place, ticking up to 8.2%.5. Netflix - Riding high in fifth position, but sliding down to 7.5%.
Disney's standing was bolstered by popular events like the NFL Draft, the NCAA women's basketball tournament, and the NBA playoffs, along with the success of Grey's Anatomy, which raked in an impressive 3.9 billion viewing minutes.
Paramount is on the rise, especially after making significant gains from its CBS broadcast affiliates, which accounted for more than half of its monthly growth.
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🎯 Trivia Time: Did you know that this is the first time the rankings in the Media Distributor Gauge have stayed exactly the same month over month since Nielsen began tracking this data in November 2023? That's some serious consistency, folks!🤯
Get ready to catch up on the latest in the world of TV!✌️？
- With YouTube dominating the scene, it's clear that video content streaming through IP technology has revolutionized television entertainment.
- The Media Distributor Gauge report reveals that Disney has maintained its strong position in second place, thanks in part to popular media events like the NFL Draft and successful shows such as Grey's Anatomy.
- Paramount's sudden rise in the rankings can be attributed to significant media distribution gains from its CBS broadcast affiliates, accounting for more than half of its monthly growth.
- As the top 5 media companies maintain their steady positions, entertainment enthusiasts can stay updated on industry trends and insights by signing up for the TV Tech Newsletter.
