Web2 gaming ventures broaden with Immutable as Ubisoft takes the lead as the initial collaborator.
Immutable Play, a blockchain-powered platform for quest-and-reward systems, is making waves in the $300 billion Web2 gaming market with its first significant entry into traditional gaming through a partnership with major studio Ubisoft.
Ubisoft's Embrace of Immutable Play
Ubisoft, renowned for franchises like Assassin's Creed and Far Cry, is the first Web2 studio to adopt Immutable Play. The partnership begins with the game Might & Magic Fates, utilising blockchain rewards to boost player engagement before the launch and beyond.
How Immutable Play Works
Immutable Play integrates with Immutable Passport, a gaming wallet that supports seamless sign-ins via Apple, Google, and other platforms. This integration lowers entry barriers for traditional gamers who may be unfamiliar with crypto. Players can earn Gems through various tasks such as watching promotional videos, daily check-ins, or hitting specific in-game milestones. Every 500 Gems can be traded for a Key, which unlocks entry into weekly prize draws.
Benefits for Game Studios
Immutable Play addresses common problems in the game launch process. It helps solve the "cold start" issue of attracting early players, drives quality engagement through social and in-game activities with tailored rewards, and provides transparent audience insights to optimise launch timing.
Scale and Growth
With over 5 million users and over 600 games onboarded in the Web3 market, Immutable Play aims to bring these blockchain-native growth tools to a wider gaming audience. This move could potentially accelerate the mainstream adoption of on-chain engagement systems.
Strategic Goal
This partnership is part of Immutable's broader strategy to bridge traditional gaming with blockchain-powered engagement. The goal is to help studios build stronger, more engaged player communities and improve marketing efficiency by offering better tracking and attribution than current Web2 tools.
Prizes and Adoption
Prize draws can include IMX tokens, extra Gems, and high-value rewards. Ubisoft's involvement indicates big-name publishers see potential in mixing blockchain rewards with established game worlds. Moving Immutable Play into the Web2 space could speed up adoption of on-chain engagement systems in traditional gaming.
In summary, Immutable Play is expanding by integrating blockchain-based engagement and reward systems into traditional gaming. This move aims to enhance player acquisition and retention during crucial pre-launch and launch phases of mainstream games in the Web2 ecosystem.
- Ubisoft, known for its popular franchises like Assassin's Creed and Far Cry, has embraced Immutable Play, a blockchain-powered platform, marking it as the first Web2 studio to adopt such technology for improved player engagement.
- In partnership with Ubisoft, Immutable Play is utilizing blockchain rewards in the game Might & Magic Fates, coinciding with its strategic goal to blend traditional gaming with blockchain-powered engagement, which could potentially speed up the mainstream adoption of on-chain engagement systems by providing better tracking, attribution, and growth tools.
