Walmart Enters Tablet Market with ONN Device Challenging Amazon and Apple
Walmart has revealed plans to enter the tablet market, aiming to compete with established brands like Amazon's Fire tablets. The retail giant will launch its own device, the ONN, running on Google's Android 9 Pie operating system.
Walmart's ONN tablet will target the same consumer market segment as Amazon's Fire tablets, focusing on affordability and integration with its retail ecosystem. The move comes as Google shifts employees off its laptop and tablet hardware development teams.
The tablet market has seen a decline in recent years, but Amazon has managed to strengthen its market share. Walmart, known for its low-cost private label ONN products, may pose a threat to both Amazon's Fire tablets and Apple's iPad. However, it remains unclear whether Walmart plans to bundle apps or services with its tablet.
Walmart is partnering with Chunghsin Technology Group for the manufacture of its tablet device. If Walmart pursues the tablet market seriously, it may need to invest in building its own app and content ecosystem to compete effectively.
Walmart's entry into the tablet market with its ONN device could shake up the competition, targeting both Amazon's Fire tablets and Apple's iPad. The retail giant's focus on affordability and integration with its retail ecosystem may attract price-conscious consumers. However, the success of Walmart's tablet will depend on its ability to build a robust app and content ecosystem.
