Virtual Home by Mashable, now integrates Walmart products for seamless shopping experience
Mashable Home Transforms Shopping Experience with Walmart Partnership
In a bid to revolutionize online shopping, Mashable, a renowned media and entertainment brand, has partnered with Walmart to create the Mashable Home - a 3D virtual house that offers shoppable content from Walmart. This unique digital shopping destination seamlessly blends storytelling and commerce, making it easy for consumers to engage with Mashable’s content while shopping for a wide range of products from Walmart.
The Mashable Home, initially inspired by the Mashable House hosted during the SXSW festival in Austin, Texas, offers over 50 products for users to discover and purchase from Walmart's website, particularly in the kitchen, living room, and outdoor space. Users can navigate the house, which includes high-concept rooms, editorial content, interactive games, live on-demand programming, and shoppable hotspots.
Walmart has been at the forefront of this shopping revolution, investing heavily in incorporating shoppable content in various channels. Last December, Walmart conducted a shoppable livestream event on TikTok, featuring influencers and brands like Michael Le, Champion, Jordache, and Free Assembly. This week, Walmart is launching its second shoppable livestream on TikTok, showcasing beauty products like L'Oréal’s Maybelline and NYX Cosmetics, Bliss, The Lip Bar, Kim Kimble, and Marc Jacobs fragrances.
Mashable has also partnered with eBay to add shopping tag icons in articles and images for readers to buy the items on eBay's marketplace. Meanwhile, Instagram has launched "Shopping in Reels" and Google released a video shopping platform called Shoploop, where consumers can discover and purchase products through short videos.
The Mashable Home, which will be accessible until April 8, features new content from March 8 to March 12 through a live programming event. Each room in the Mashable Home is designed to inspire users and comes with programming, such as cooking videos featuring influencers using Walmart’s groceries and cooking tools. Shopping can be done directly from Walmart.com at the shoppable hotspots in the Mashable Home.
As the world adapts to virtual events due to the ongoing pandemic, the Mashable Home, originally designed for the SXSW festival, has transformed into a completely virtual experience for the virtual SXSW this year. The SXSW festival, which was canceled last year, is going virtual this year, according to its official website.
In this new era of shopping, Mashable Home functions as a content-to-commerce platform where Walmart’s products are integrated as shoppable items within lifestyle content, capitalizing on Walmart’s broad product range and Mashable’s editorial style to drive user purchases. This approach is part of a broader trend among retailers and tech companies to integrate shoppable content in various channels to enhance user experiences and drive sales.
- Mashable, in partnership with Walmart, is utilizing technology to revolutionize online shopping with the Mashable Home, a 3D virtual house offering shoppable content and a blend of storytelling and commerce.
- Walmart is not only partnering with Mashable but also investing in shoppable content through platforms like TikTok, where it is launching a second shoppable livestream featuring beauty products from brands like Maybelline and NYX Cosmetics.
- Recognizing the trend, Mashable has also partnered with eBay to integrate shopping tag icons in articles and images, allowing readers to buy items directly from eBay’s marketplace.
- As the world turns to virtual events due to the ongoing pandemic, the Mashable Home, originally designed for the SXSW festival, has transformed into a virtual experience for this year's digital SXSW, showcasing a fusion of fashion, lifestyle, technology, and finance in the realm of entertainment and business.
