Updates to Keep In Mind with Pinterest in the Year 2025
Pinterest, the popular visual discovery platform, has made significant strides in its offerings as we move into early 2025, focusing on video ads, data privacy, and partnerships.
In the realm of video features, Pinterest has expanded its video ad offerings substantially. The introduction of Premiere Spotlight, an exclusive video ad placement on the mobile search page, was a notable development in June 2023. This feature, which covers about half the screen, is now also available within the home feed. This shift indicates Pinterest’s emphasis on high-impact video ads designed for brand awareness moments, targeting larger advertisers with premium placements.
Video Pins continue to be a major engagement driver on the platform. According to 2025 data, video ads on Pinterest achieve twice the completion rate of other social media platforms. Short, loopable videos showcasing product demos or tutorials are particularly effective, especially among Gen Z, who are the fastest-growing user segment on the platform.
For power users and content creators, tools for downloading Pinterest videos and entire boards in MP4 format or converting them to other formats (e.g., MP3 or GIF) have become more sophisticated and accessible as of 2025, enhancing video content management on and off the platform.
When it comes to data privacy, the search results do not provide specific updates on Pinterest’s data privacy policies or practices for the periods requested (October 2022, January 2025, February 2025). However, Pinterest’s growth and focus on AI-powered visual search imply ongoing efforts to handle user data to improve personalization without explicit new privacy rule mentions in the sources.
Pinterest’s latest updates also include strategic partnerships. One such partnership is with LiveRamp, a data connectivity platform. This collaboration simplifies data upload and encryption for Pinterest Ads users, ensuring user data is not shared between parties.
The partnership with LiveRamp provides a protected environment for advertisers to join their first-party data with the Pinterest platform. This integration is particularly significant for the newly introduced TikTok-like video feature for Idea Pins, which allows users to add music to their videos. Pinterest has partnered with record labels such as Warner Music Group, Warner Chappell Music, Merlin, and BMG for this new music feature.
Idea Pins, vertically displayed and effective for how-to guides and explainer videos, have also seen an extension in their duration. Previously limited to 60 seconds, Idea Pin videos can now run for up to 5 minutes. These updates, including the introduction of extended 5-minute Idea Pin videos and the partnership with LiveRamp, are designed to enhance marketing experiences on the platform.
In summary, Pinterest’s latest major updates center on enhanced video ad formats, AI-driven search, and strategic partnerships. These updates are aimed at optimizing user experience, particularly for content creators and advertisers, and position Pinterest as a dynamic and innovative player in the social media landscape.
With its new Premiere Spotlight feature, Pinterest has increased its video ad offerings, focusing on high-impact advertising for a higher completion rate, attracting larger advertisers. Concurrently, the platform has partnered with LiveRamp, providing a secure environment for advertisers to collaborate their data with Pinterest, particularly beneficial for the TikTok-like Idea Pin videos.
