Updates on TikTok in 2022 That You Should Be Aware Of
TikTok, the popular social media platform, has announced a series of major updates aimed at enhancing user experience, monetization, and content discovery. Here's a rundown of some of the key changes introduced in 2023 and beyond.
Improved Content Discovery
The For You Page has been refreshed, providing tailored or topic-specific streams to help users explore content more effectively. TikTok has also launched dedicated video feeds for Sports, Fashion, Gaming, and Food, making it easier for users to find their preferred content.
Amplified Reach and Monetization
Creators and brands can now promote their posts and sell products directly on TikTok Shop, thanks to the introduction of Shopping Ads. Additionally, TikTok Live sessions can now accommodate up to 5 guests, improving engagement with the audience.
Enhanced Messaging Capabilities
TikTok's Direct Message feature has been expanded, allowing users to send and receive messages outside of their TikTok followings and followers, offering more flexibility and control.
Better Understanding of Audience Engagement
Creators are now notified when their videos are favourited, providing valuable insights into their audience's preferences.
Real-time Content Sharing
TikTok Now, a new feature, allows users to post images and videos from front and back cameras simultaneously, similar to BeReal.
Tokenizing Engagement
TikTok has approved the Vybe creator rewards platform to connect to TikTok API, allowing users to tokenize their TikTok engagement, potentially opening up new avenues for creator ownership and monetization.
Improved Video Creation Accessibility
TikTok has introduced AI green screen effects and auto-captions for videos, aiming to make video creation more accessible. The platform is also collaborating with the Deaf Collective to roll out autogenerated captions and translation tools.
Refining Content Discoverability
TikTok is testing search capabilities, aiming to improve content discoverability. Users can now filter out content with words or hashtags they don't want to receive in their TikTok feed.
Ad Transparency and Interactive Engagement
The introduction of the "About this ad" feature provides contextual information to users, strengthening ad transparency. TikTok is also testing a dislike button in the comments to improve user experience by appreciating genuine and relevant comments.
Exploring Interactive Engagement Formats
TikTok is pilot-testing mini-games onto the app, bringing interactive engagement formats to the platform via third-party game developers and studios.
Safety and Well-being Focus
Recent updates in 2025 have continued to focus on safety and well-being. TikTok has introduced parental controls, Creator Care Mode (comment filtering), and Footnotes fact-checking.
As TikTok continues to evolve, not all features may have a full public rollout or detailed technical descriptions yet. However, these updates capture the main changes TikTok announced or is testing in 2023 and beyond.
Technology has played a significant role in the updates TikTok introduced, with AI green screen effects and auto-captions making video creation more accessible. Social-media interaction has been enhanced through the expansion of the Direct Message feature, allowing users to communicate outside of their followings. Entertainment options have also been expanded, as TikTok Now allows simultaneous front and back camera posting, similar to BeReal, and mini-games are being piloted onto the app.
