Unraveling the Tapestry of "Inheritance and Evolution" through Light and Sound at the UK's Platt Brothers
In a groundbreaking move, Toyota UK has released a captivating light and sound video on YouTube in December 2023. The video, a testament to Toyota's heritage and future goals, weaves together visual and auditory elements that reflect the company's journey and its commitment to carbon neutrality.
The production involved innovative uses of light and sound to tell the story in an immersive way. A key player in this production was Platt Brothers, a world-leading textile machinery manufacturer from the past. They provided critical technical support, helping to design and implement the lighting and sound technology that brought the visual narrative to life.
The video takes viewers on a journey through time, showcasing Toyota's transformation from a loom manufacturer to a mobility company. This transformation is exemplified by the patent rights transfer for the Type G automatic loom, which Kiichiro Toyoda concluded with Platt Bros in 1929. Kiichiro's trip to England via the U.S. to secure this agreement marked a significant step in Toyota's transformation.
The video uses projection mapping to depict Toyota's history, providing a visually striking and engaging experience. The past and present are linked, demonstrating the continuity and evolution of Toyota's culture and philosophy. The use of clean energy in the video represents Toyota's commitment to carbon neutrality.
The making-of video, now available for Toyota Times readers to enjoy, provides additional insights into Toyota's history of transformation and challenge. Key figures such as Agustin Martin, Head of UK Operations at the time of filming, and Stuart Sanders, UK Marketing Director, shared their thoughts on Toyota's innovative spirit, constant self-challenge, and the "challenge" as a fundamental pillar of Toyota culture. Toyota Director Sir Philip Craven also features in the making-of video, with Japanese subtitles available.
This collaboration between Toyota UK and Platt Brothers highlights both Toyota’s historical legacy and its forward-looking goals towards sustainability. The video serves as a powerful testament to Toyota's commitment to its past, present, and future, promising an exciting journey towards a carbon-neutral future.
- Platt Brothers' support, as a world-leading textile machinery manufacturer, extended to the development of the lighting and sound technology in Toyota's groundbreaking video, showcasing a fusion of the automotive and technology industries.
- Toyota's long-standing connection with Platt Brothers spans across industries, a reminder of their historical roots in the textile industry marked by the transfer of patent rights for the Type G automatic loom in 1929, and their future-oriented commitment towards carbon neutrality in the finance and transportation sectors.
