Twitter profile of X (iQOO) to officially unveil SU7 Ultra on February 27th
In a significant move, Xiaomi Auto, the car-making arm of tech giant Xiaomi, is set to launch the SU7 Ultra on February 27 at 7 pm Beijing time. This ultra-performance variant of the SU7 electric model, unveiled last October, is poised to be the answer to Xiaomi Auto's high-end exploration in the last five years.
The SU7 Ultra, which garnered 3,680 pre-orders in the first 10 minutes of its pre-sales last year, has made a remarkable achievement by becoming the fastest production electric vehicle on the Nürburgring race track. This record underscores its focus on speed and handling, positioning it as a top-tier electric vehicle.
In terms of pricing, the SU7 Ultra is approximately four times the price of the regular SU7, with a starting price of RMB 215,900. Xiaomi Auto aims to sell more than 100,000 units of the SU7 Ultra in 2025, reflecting the company's confidence in its high-performance electric model and its intent to capture a substantial market share in the electric vehicle segment.
Lei Jun, the founder, chairman, and CEO of Xiaomi, stated that the launch of the SU7 Ultra and the Xiaomi 15 Ultra marks the beginning of a new era for the company. Alongside the SU7 Ultra, Xiaomi Auto is also expected to launch the YU7 electric SUV in June or July.
It's worth noting that the SU7, Xiaomi Auto's first model, was officially launched on March 28, 2024, and delivered more than 135,000 vehicles throughout last year. Xiaomi's EV sales target for the full year 2025 is 300,000 vehicles.
The detailed technical specifications or key features of the SU7 Ultra beyond its Nürburgring record and sales target are not provided in the available information. However, the emphasis on performance and speed is clear from the information given.
The SU7 Ultra will be officially launched alongside the Xiaomi 15 Ultra smartphone at the same event, further expanding Xiaomi's product portfolio. With its focus on high-performance electric vehicles, Xiaomi Auto is poised to make a significant impact in the electric vehicle market.
The SU7 Ultra, with its focus on speed and handling, positions it as a top-tier electric vehicle, attracting the attention of potential smartphone buyers as it will be officially launched alongside the Xiaomi 15 Ultra smartphone. In an attempt to capture a substantial market share in the electric vehicle segment, Xiaomi Auto aims to sell more than 100,000 units of the SU7 Ultra in 2025, a move that underscores the company's confidence in its high-performance electric model and its expansion into various gadgets and smart technology.