Truecaller Launches AI-Powered adVantage for Targeted Business Audiences
Truecaller has launched adVantage, an AI-powered recommendation engine designed to help businesses reach the right audiences. The platform, which leverages real-time behavioral intelligence and advanced recommendation models, aims to deliver personalized, privacy-safe news while unlocking new revenue opportunities and uncovering actionable insights.
adVantage operates through three modules: Discover, Engage, and Perform. The Discover module simplifies reaching users, while Engage keeps them interested, and Perform drives results. Rishit Jhunjhunwala, Global CEO of Truecaller, emphasizes the importance of relevance in today's marketing landscape, stating that it is the new currency.
During its pilot phase, adVantage demonstrated impressive results. It increased click-through rates by up to 50% for several companies and enhanced customer engagement. The platform reached over 200 million users, showcasing its vast potential. Although specific details about the success in sectors like automotive, fintech, edtech, and e-commerce are not provided, the overall performance indicates a strong foundation for growth.
adVantage will serve as a cornerstone for Truecaller's partners' growth strategies. By leveraging real-time behavioral intelligence and advanced recommendation models, the platform aims to deliver personalized, privacy-safe news. With a successful pilot phase under its belt, adVantage is poised to help businesses reach the right audiences, unlock new revenue opportunities, and uncover actionable insights.
