Toys exempt from tariffs sought by Hasbro due to ongoing sales of Magic: The Gathering cards
Updated Scenario:
Got 'em good and raw, folks! Let's dive into the world ofHasbro, baby, and the ol' Trump administration's whacky tariff shenanigans.
It's been over a month since the administration's love letter to tariffs was posted up like a billboard, and chaos ensued. But guess who's not crying into their shareholder’s profits? That's right, Hasbro, bitches!
On a recent investor call, the big boss man, Chris Cocks, said Hasbro's got its toes kicked up in the global trade sandbox, ride or die. A significant portion of their games biz is digital, or for their board game squad, it's all about Uncle Sam. Wizards of the Coast, the folks behind the legendary Dungeons & Dragons and Magic: The Gathering, are Cali cool, with low tariff exposure, thanks to their stateside operations in Texas and North Carolina. The international suppliers for Wizards are either over in Kyoto, Japan or Europe, both cruising on tariff-free passes, for now, at least.
Oh, China, you got the short end of the stick. Smacked with most of those tariffs, they're still the major manufacturing hub for Hasbro, but the D&D boxed sets are the only Wizards imports hailing from the Middle Kingdom. Yes, that's right, Chris Cocks acknowledged they've been doing some fancy logistics twirls, and they have their eyes set on a more predictable and kinda friendly U.S. trade policy environment. The Toy Association's got Cocks' back, advocating for zero tariffs on toys and games worldwide, and he's all about it.
"Tariffs, they're just a tax on consumers, my friend," Cocks stated. "You add 'em, you're looking at potential job losses, reduced profits for shareholders, and a world container ship full of uncertainty." But hey, their game plan is unchanged; they're secure in their powerful games and licensing divisions, and they're holding tight. But if these darn tariffs keep stickin' around, they could be scuttling in some structural costs and, you know, pirate treasure, galley slaves, and whatnot.
For now, Hasbro ain't stressing the tariff waves on their Wizards products. According to Cocks, Magic: The Gatheringwoke up on the wrong side of the bed with a surging business for the first quarter of 2025-2026, knocking out some mighty impressive 46% revenue growth.
Cocks gave props to the card game's continued strength in licensing, specifically the upcoming crossover with Final Fantasy. The Universes Beyond set drops June 13, and the pre-orders have already sunk records, making it the most successful Magic set ever.
So, gather 'round, kids, and hear the tale of the latest Marvel, Star Wars, Star Trek, DC Universe, and Doctor Who happenings while we keep our peepers on Hasbro, the one company that ain't bowing to Trump's tariffs.
- Despite the ongoing tariff shenanigans by the Trump administration, Hasbro's future remains unaffected, as evidenced by their remarkable 46% revenue growth for the first quarter of 2025-2026, particularly in the Magic: The Gathering game.
- Io9 and Gizmodo might be interested to know that Hasbro is expecting a notable event in the gaming industry with the upcoming crossover between Magic: The Gathering and Final Fantasy, set to release on June 13, breaking pre-order records and making it the most successful Magic set ever.
- In the face of increased tariffs, Hasbro's CEO, Chris Cocks, has vocalized his support for a zero-tariff policy on toys and games worldwide, aligning with The Toy Association's advocacy.
- While the future of international trade policies is uncertain, Hasbro is maintaining its focus on the strength of its games and licensing divisions, preparing for a more predictable business environment that could reduce structural costs associated with tariffs.
