The Question: What Amount of Financial Savings Could Possibly be Realized through Hiring Freelancers?
In the ever-evolving landscape of content marketing, businesses are constantly seeking ways to optimize their strategies while maintaining a competitive edge. One solution that has gained traction is the hiring of freelance content creators.
ClearVoice's network of thoroughly-vetted experts can help bolster your content team and offer assistance with managed content production development. Working with freelancers can be more cost-effective as you don't need to cover their equipment, taxes, insurance, and other costs.
The costs for Small and Medium-sized Enterprises (SMEs) can vary depending on the demands of their content marketing strategy. However, the average Cost-Per-Hire (CPH) in the U.S. is around $4,683, a figure that considers data from businesses in multiple regions and industries, including food service, construction, communication, and professional services. In contrast, hiring freelancers can significantly reduce these costs, as you pay only for the work done and avoid overhead costs such as payroll taxes, benefits, office space, and equipment.
Hiring freelance content creators offers significant advantages over in-house content creators in terms of cost, time, and flexibility.
- Cost: Freelancers are generally less expensive than full-time employees because you pay only for the work done and avoid overhead costs such as payroll taxes, benefits, office space, and equipment. They earn contractor income (1099), so employers save on expenses like unemployment insurance and health benefits. This reduces overall hiring costs significantly, and costs for freelancers are often tax-deductible as business expenses.
- Time: Hiring freelancers is usually faster because you can post a job and start receiving proposals within hours. This speed allows for quick scaling of content production and reduces the time spent on hiring processes. Freelancers often deliver content more rapidly since they focus specifically on contracted projects. Additionally, outsourcing content frees up internal time so core staff can focus on their primary business functions rather than writing or content management themselves.
- Flexibility: Freelancers provide scalable workforce options—you can easily increase or decrease the amount of work and the number of freelancers as project needs fluctuate. There are no long-term contracts or commitments, allowing you to tap into specialized skills on demand, accessing global talent with niche expertise that might not be available in-house. This flexibility is especially useful for handling variable workloads or specialized tasks without permanent hires.
For more specialized tasks like video editing, median salaries can shoot up to $59,309. However, hiring a freelancer for such tasks can still be a more cost-effective solution, as you only pay for the specific project. HR professionals report content creators, particularly content writers, have a median salary of $62,000 per year. Compared to the average Cost-Per-Hire, this represents a significant savings for businesses.
Around 60% of freelancers get paid anywhere between $1 and $80 per hour. This wide range allows businesses to find freelancers that fit their budget and project requirements.
In summary, freelancers offer a cost-effective, time-efficient, and flexible resource for content creation compared to maintaining an in-house team, making them ideal for businesses seeking agility and savings in their content marketing efforts.
- In the realm of content marketing, businesses usually find freelance content creators a more cost-effective option, as they pay only for work done without covering equipment, taxes, insurance, and other overhead costs.
- Leveraging freelancers offers businesses time-efficiency due to rapid hiring processes, quick delivery of content, and internal time-saving for the core team to focus on primary business functions, along with flexibility in responding to fluctuating project needs and accessing global, specialized talents on demand.
