The Impact of Remote Work on the Traditional Office-Based Agency Structure
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During the pandemic-induced switch to remote work, Wunderman Thompson's co-located Best Buy team faced unique challenges. One of the key contributors to these amplified difficulties was the limited access to digital collaboration tools, such as Microsoft Teams, due to the client's security protocols.
Prior to the switch, the team was working within the brand of Best Buy, enjoying the benefits of a co-located setup. However, the digital workspace issue became a significant hurdle when they started working remotely. EJ McNulty, executive creative director at Wunderman Thompson Midwest, identified this as the first major issue faced by the team.
Despite having access to physical spaces, the team's digital access was initially limited during the remote work period. They could not access the same Teams environment as before, which made communication and collaboration more challenging.
The lack of shared digital workspace was a significant challenge for the team during the transition to remote work. However, they managed to adapt and maintain effective communication and collaboration despite these limitations.
The exact detailed approach or specific solutions they employed have not been explicitly described in the available search results. It's likely that they had to reconfigure their use of digital tools, finding workarounds such as using secure, approved platforms, coordinating workflows asynchronously, or implementing new standard procedures for tool access that aligned with IT security policies.
Unfortunately, none of the cited sources in the search results provided detailed insight or a direct case study about Wunderman Thompson’s Best Buy team specifically addressing how they surmounted digital collaboration tool access issues during the pandemic. The search results mostly reference broader trends in marketing, B2B ecommerce growth, and industry reports without focusing on this particular challenge or team.
If you need highly specific information on this topic, it might require consulting internal case studies from Wunderman Thompson or direct reports from the team members involved, which do not appear in the current search results. Despite the lack of detailed information, it's clear that the team's resilience and adaptability were crucial in overcoming the challenge of restricted access to digital collaboration tools during the pandemic.
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