Thai battery center GACB Sathorn and GAC Thailand, located in Sathorn, have officially commenced operations.
The GACB Sathorn Experience Center and GAC Thailand Battery Service Center officially opened in Bangkok on June 25, 2025, marking GAC's first flagship store in Southeast Asia and a significant milestone in the company's regional expansion.
This dual facility, located in the heart of Bangkok's Sathorn district, elevates consumer service in Thailand by integrating electric vehicle sales and battery energy services into a unified "Sales + Energy Services" model. This approach is consistent with GAC’s "One GAC 2.0" strategy.
The opening of the GACB Sathorn Experience Center is a practical implementation of the "Thailand Model," a comprehensive full-industry-chain ecosystem that integrates products, intelligent manufacturing, sales channels, services, energy ecosystems, and mobility systems. This model is intended to serve as a reference point for GAC's broader expansion throughout Southeast Asia and global markets.
The event was attended by representatives from the Thai government and major Thai media outlets, underscoring the importance of this milestone for GAC and the Thai market.
The highlight of the opening was the launch of the upgraded global premium compact model, the AION UT. The AION UT, which secured over 4,500 orders during this year's Bangkok International Motor Show, offers a refined and forward-looking electric mobility experience tailored for young drivers and urban commuters across Thailand.
The GACB Sathorn Experience Center and Battery Service Center are critical to GAC's Southeast Asian expansion strategy. They serve as a high-standard, scalable hub that integrates sales and energy services while showcasing local market adaptation and global ecosystem integration. This initiative reflects GAC’s commitment to electric mobility and industry globalization in the region.
By anchoring its deep localization approach ("In Local, For Local"), GAC aims to strengthen its presence in the growing electric vehicle market of Thailand and Southeast Asia. This expansion aligns with GAC's focus on quality, technology, service, and ecosystem globalization to build high-quality global expansion through system competitiveness.
The expanded market in Southeast Asia will establish a benchmark market with significant demonstration value, further supporting GAC's goal of entering 100 countries, exporting 500,000 vehicles annually, and leading the global automotive ecosystem. This initiative marks a move beyond traditional automakers' "single-product export model" and demonstrates GAC's comprehensive capability in full-industry-chain ecosystem globalization.
In conclusion, the GACB Sathorn Experience Center and Battery Service Center are crucial steps in GAC's efforts to expand across Southeast Asia and global markets. The center will be developed into a model store for Thailand and Southeast Asia, serving as a key reference and benchmark for GAC's broader expansion.
- The GACB Sathorn Experience Center and Battery Service Center, as part of GAC's Southeast Asian expansion strategy, not only integrate sales and energy services but also showcase local market adaptation and global ecosystem integration, particularly in the field of automotive technology.
- The dual facility, by serving as a high-standard, scalable hub for the finance, transportation, and automotive industries, further supports GAC's goal of entering 100 countries and establishing a benchmark market in Southeast Asia, thus exemplifying the company's commitment to industry globalization and electric mobility.
