Tesla introduces fresh incentives aimed at enhancing Model Y sales
Tesla Introduces Incentives to Boost Model Y and Model 3 Sales in Australia
Tesla, the leading electric vehicle (EV) manufacturer, has announced a series of incentives to boost sales of its Model Y and Model 3 vehicles in Australia. The offers aim to help move existing inventory and bring in new orders, particularly for the refreshed Model Y.
The discounted Model Y cars have thousands taken off their regular price, with a $3,000 lending incentive available for those buying a new Model Y, until September 26. Additionally, a $3,000 novated lease incentive is available for those buying a new Model Y on lease, until September 20. A trade-in bonus of $2,000 is also available on new or demo Model Y purchases when trading in a used vehicle, valid until September 30.
For those considering financing or novated leases, the offers support both options, with deadlines mostly falling at the end of September 2025. The trade-in bonus is available for existing Model 3 stock as well, offering a $3,000 trade-in bonus when trading in a used vehicle, valid until September 30.
Other offers still available include the ability for existing Tesla EV owners to transfer their enhanced autopilot or full-self-driving software to a new or demo Tesla. This software transfer offer is available to owners taking delivery of the new Tesla by September 30, 2025, and can save up to $10,100 on full-self-driving software.
The incentives come as Tesla's sales in the first half of 2025 were 14,146, a sharp drop from the 2024 tally of 23,116. The drop in sales is partially due to the elevated sales of the refreshed Model 3 in Q1 of 2024 and the delayed start of sales for the refreshed Model Y until Q2 2025. However, Tesla delivered over 4,500 electric vehicles in Australia in June 2023, the highest this year.
The boost was primarily due to the delivery of refreshed Model Y units and a $3,000 trade-in bonus on Model 3 sedans. Riz Akhtar, a mechanical engineer who spent the first 7 years of his career building transport infrastructure before starting carloop, a company specializing in Australian EV data, insight reports, and trends, drives a red Tesla Model 3. Akhtar has a passion for cars, particularly EVs, and wants to help reduce transport emissions in Australia.
Tesla currently has multiple new Tesla Model Y and Model 3 vehicles in stock, including some previous generation models, already heavily discounted. The company announced additional trade-in bonuses to boost sales this quarter, with the drop in sales being a key factor in the decision to offer these incentives.
In summary, Tesla's latest offers in Australia aim to boost sales for the refreshed Model Y and clear stock for the earlier Model 3 models. The incentives support both outright purchases and those using financing or novated leases, with deadlines mostly falling at the end of September 2025.
| Offer Type | Model | Amount | Valid Until | Conditions | |----------------------|-----------|-----------|-----------------|----------------------------------| | Lending Incentive | Model Y | $3,000 | 26 Sep 2025 | Financing through Tesla or partners | | Novated Lease | Model Y | $3,000 | 20 Sep 2025 | Purchase via approved lease provider | | Trade-In Bonus | Model Y | $2,000 | 30 Sep 2025 | On new/demo Model Y with trade-in | | Trade-In Bonus | Model 3 | $3,000 | 30 Sep 2025 | On existing Model 3 stock with trade-in | | FSD Transfer Value | Model Y | $5,100–$10,100 | 30 Sep 2025 | Transfer of Enhanced Autopilot or FSD software |
The financial incentives offered by Tesla for the Model Y and Model 3 sales in Australia cater to various sectors, foster financing and leasing options within the realm of the finance industry. Concurrently, these offers align with the technology advancements made in the automotive sector, particularly in the transportation industry, as they involve electric vehicles and innovative software solutions.
