Tech giant Google plans to reintroduce their controversial smart glasses, potentially sparking mixed reactions from users.
Smart glasses are making a comeback, and it looks like Google is leading the charge.
In 2013, the tech giant released Google Glass, a pair of smart glasses with a camera and display, but they were met with criticism and eventually fell out of favor. Fast forward to today, and Google seems determined to revitalize its smart glasses efforts.
According to Bloomberg's Mark Gurman, Google is in talks to acquire AdHawk, a company that makes eye-tracking software for AR devices like smart glasses. While the deal hasn't been finalized yet, it's a clear sign that Google is serious about re-entering the smart glasses market.
The landscape for smart glasses has changed significantly since Google Glass first came out. People are now more willing to use XR technology, and smart glasses are more sophisticated than they were nearly a decade ago. Companies like Meta are already making strides in the smart glasses market, with CEO Mark Zuckerberg announcing last year that the company sold over 1 million Ray-Ban-branded smart glasses.
Google has been hinting at a smart glasses revival for a while now. Last year, it showcased Project Astra, a computer vision model that can identify objects, describe things, and act as an AI assistant. And the device it was envisioned on? A pair of glasses. This demonstration indicates that Google is interested in expanding into XR.
Other tech giants are also jumping on the smart glasses bandwagon. Meta isn't the only company developing smart glasses - Samsung is rumored to be developing its own pair of XR glasses as well. This competition among major players could lead to more sophisticated, fun, and useful smart glasses on the market.
Google's smartphones are one of its biggest strengths, and it could create a seamless integration between its smart glasses and smartphones, allowing for features like navigation, search, messaging, calls, and more to be easily accessible on the smart glasses. And with AI technology becoming more advanced, smart glasses could offer even more capabilities in the future.
So, will Google Glass finally become a hit? Only time will tell, but the ingredients are definitely there for a successful comeback. Personally, I can't wait to see what Google comes up with.
In the meantime, if you're interested in XR technology, be sure to check out our other articles on the subject, such as our review of the VITURE Pro XR Glasses and a discussion on why you should consider swapping your work or gaming monitor for a pair of AR glasses. And if you're concerned about looking like the Unabomber while wearing smart glasses, well, that's a you problem in 2025.
- With Google's renewed interest in smart glasses, it might be an ideal time to reconsider swapping your work monitor for a pair of AR glasses, as demonstrated by the VITURE Pro XR Glasses in our recent review.
- As Google continues to revolutionize its smart glasses, there's a growing possibility that these devices will integrate seamlessly with other gadgets, particularly smartphones, offering features like navigation, search, messaging, and calls at your fingertips.
- While Google Glass failed to capture the market initially, its revival could be a game-changer in the tech world, given the advancements in technology, popularity of XR devices, and rising interest in smart-home devices and gadgets.
- Aside from Google, other tech giants like Samsung are reportedly developing XR glasses, creating a competitive landscape that could lead to the release of more innovative, engaging, and practical smart glasses.
- The rising trend of XR technology and the emergence of sophisticated smart glasses have sparked excitement among tech enthusiasts, with many eagerly anticipating Google's upcoming offerings in this space, and broader developments in the realm of computer, gaming, and Windows laptops.
