Target Rolls Out Accessible Self-Checkout Nationwide for Holiday Season
Target is rolling out audible login nationwide this holiday season, featuring braille and high-contrast buttons, audio assistance, and custom tactile controls. The retailer aims to improve accessibility for visually impaired and motor-disabled guests.
Target's new audible self-checkout, developed in collaboration with NCR Corporation and the National Federation of the Blind, caters to guests with visual impairments. It includes braille and high-contrast button icons, a headphone jack with volume controls, physical navigation buttons, and a custom tactile controller. These features allow visually impaired guests to navigate the checkout process independently.
The system also supports guests with motor disabilities. It provides audio assistance, enabling users to hear each screen and payment prompt in an audio stream. This ensures a confident and independent checkout experience for all guests.
Target's strategy to enhance the checkout experience includes previous improvements like express self-checkout lanes, which reduced average transaction times by nearly 8%. The new available self-checkout is another step in this direction.
Target's available self-checkout, set to launch nationwide this holiday season, offers a more inclusive shopping experience. With features designed for visually impaired and motor-disabled guests, it allows for independent and confident checkout. This move aligns with Target's ongoing efforts to improve the checkout process and cater to a wider range of customers.
