Tagesspiegel Background Appoints Theresa Hoffmann as New Head of Digital
Tagesspiegel Background, a leading provider of in-depth political, economic, and regulatory information, has appointed Theresa Hoffmann as its new Head of Digital. Effective October 1st, Hoffmann will oversee the combined Product and Tech departments, driving the next phase of growth for the company, as noted by Ole Jendis, Publishing Director.
Hoffmann brings a wealth of experience in digital media development, having served as Head of Product Management at Deutsche Presse-Agentur (dpa) and Welt. She has a proven track record in creating digital products and business models for diverse audiences. Prior to her appointment, Hoffmann joined Tagesspiegel Background in 2025 as Interim Head of Product, later becoming Head of Digital from October 1st, 2025.
In her new role, Hoffmann will steer the development of digital product strategy, manage technical infrastructure, and implement data-driven growth initiatives. She expressed her enthusiasm about working with the team to further advance these areas at Tagesspiegel Background.
The appointment of Theresa Hoffmann as Head of Digital at Tagesspiegel Background signals a strategic move by the company, owned by DvH Medien GmbH, to strengthen its digital presence. The newly created position reflects the growing importance of digital innovation in the media landscape, with Hoffmann's expertise poised to drive the company's next phase of growth.
