Super Agent Raiola's Family's Follow-Up: Million-Euro Venture, Fantasy Premier League Guidance Included
In the realm of football, Mino Raiola, the flamboyant super-agent who passed away in 2022, was a name synonymous with champagne and connections rather than number-crunching and algorithms. Yet, his enterprise, Raiola Global Management (RGM), has a different side, immersed in data analysis and cutting-edge technology.
Mario Raiola, Mino's son, founded London-based RGM, which services clients beyond Team Raiola, the family's agency. Recognizing the need to move beyond relying solely on Mino's extensive contact list and charisma, RGM has invested heavily in data expertise.
Mark Nervegna, CEO of RGM, shares that the idea emerged from Mino's vision for digitization and the use of analytics – a vision that was ahead of its time. "Mino was Mino; we have to find a different way," says Nervegna.
RGM has built a data ecosystem and an in-house CRM platform, spending €1m, and hired top-rated data scientists. One of their projects is the Raiola Rating for players, which aids in identifying emerging talents and providing accurate valuations, both current and projected.
Moreover, RGM can identify suitable clubs for players, having successfully matched Micky van de Ven with Tottenham Hotspur and Ryan Gravenberch with Liverpool. They also help determine potential commercial partners for players.
By merging subjective assessments with analytics, RGM aims to provide more accurate evaluations for both scouts and agents. Initially conceived to support the agency business, RGM is now venturing into club consulting and valuation assessments for would-be buyers of football clubs – a growing revenue stream.
As the industry increasingly adopts data-driven approaches, RGM's role is poised to grow. Nervegna shares that the company could expand into other sports, but for now, the focus is on growing and building on its consultancy work. With the global sports agency services market projected to reach USD 12.78 billion by 2033, RGM's strategic investment in data expertise is set to propel it into a competitive position in the market.
- Mino Raiola, the renowned football agent, may have been known for his charm and connections, but his enterprise, Raiola Global Management (RGM), delves into finance, specifically investing in data expertise.
- In the realm of business, RGM, run by Mario Raiola, has expanded beyond the family's agency, recognized the importance of data analysis in sports, such as football.
- Mark Nervegna, CEO of RGM, reveals that the idea to invest in data was rooted in Mino's vision for digitization and analytics, a forward-thinking approach that anticipated the industry's shift towards technology.
- RGM's strategic investment in data expertise has allowed them to build a data ecosystem, develop an in-house CRM platform, and hire top-rated data scientists, leading to projects like the Raiola Rating for players, which offers accurate valuations and helps identify emerging talents in sports, particularly football.
