Sports technology company, Sportingtech, deepens strategic collaboration with African online gambling platform, 888Africa.
In a significant move, 888Africa and Sportingtech have announced the extension of their successful partnership in the African iGaming market for another three years. This renewed agreement reinforces a collaboration that began in 2022 and has proven to be one of the most successful in the industry.
Since launching together, the partnership has been instrumental in delivering top-tier sports betting and casino experiences across key African markets. According to Christopher Coyne, CEO at 888Africa, the Sportingtech Platform has proven to be stable and high-performing, particularly in Mozambique.
The extension of the partnership signals a continued commitment to trust, performance, and shared expansion ambitions in the African iGaming industry. Since the launch, 888Africa has experienced a remarkable growth of over 800% in its customer base, with the Sportingtech platform playing a critical role in this success. As a result, 888Africa has become the leading player in the Mozambican market.
Anthony Murphy, Commercial Director at Sportingtech, emphasizes the importance of understanding local markets, building solid tech foundations, and working in true partnership. The renewed agreement includes access to Sportingtech's updated sportsbook and casino UI/UX, designed to enhance engagement and performance in competitive markets.
The enhanced platform is expected to further drive the growth of 888Africa's customer base. The partnership aims to further exploit the dynamic African iGaming market, with a focus on shared expansion ambitions.
Christopher Coyne, CEO at 888Africa, expresses high praise for Tom Ustunel, Colin McDonagh, and the entire Sportingtech team as partners. He commends their efforts in delivering a successful partnership that has contributed significantly to 888Africa's success in Mozambique.
In conclusion, the partnership between Sportingtech and 888Africa is a testament to the value of strategic collaboration in the rapidly evolving African iGaming sector. The extension of the partnership is a positive step towards continued success and growth in the industry.
The partnership between 888Africa and Sportingtech, built on trust and shared expansion ambitions, has been instrumental in delivering high-performing sports betting experiences across key African markets. The renewed agreement grants 888Africa access to Sportingtech's updated sportsbook and casino UI/UX, designed to enhance user engagement and performance in competitive markets.
