Sony Honda's afe_1 Electric Vehicle Stars at Anime FanFest, Offers In-Cabin Crunchyroll Streaming
Sony Honda Mobility's latest electric vehicle, the afe_1, made a splash at Crunchyroll Anime FanFest 2025. Wrapped in an Itasha featuring characters from 'The Brilliant Healer's New Life in the Shadows', the car drew anime enthusiasts' attention. The event offered anime-inspired music, food, exclusive merchandise, and fireworks, showcasing Crunchyroll's global anime brand.
The afe_1, set for deliveries in California in 2026, will offer in-cabin Crunchyroll streaming, a first-of-its-kind integration. Fans can enjoy their favorite anime series while on the go. Sony Honda Mobility unveiled a unique version of the afe_1 at the fanfest, surrounded by a Japanese-inspired konbini for an immersive experience.
A 30-day afe_1 pop-up experience will launch in San Diego starting September 2025. Attendees can interact with the vehicle and receive exclusive mystery boxes filled with anime merchandise. The event is part of Under Armour's 'We Are Football' campaign, with the opening details yet to be announced.
The afe_1, a joint venture between Sony Group Corporation and Honda Motor Co., Ltd., is set to revolutionize electric vehicle experiences with its Crunchyroll integration. The San Diego pop-up promises an exciting event for anime fans, marking a unique collaboration between Sony Honda Mobility and Crunchyroll.
