Sony Honda Mobility to Launch DTC Marketing Strategy in US
Sony Honda Mobility is set to launch a direct-to-consumer (DTC) marketing strategy for its US website. The company aims to create a direct connection with consumers using software technology and digital capabilities. The event, 'Challenges and Rewards of DTC Marketing in the Automotive Industry', will delve into this innovative approach and is scheduled for January 23, 2025, from 7:00 PM to 8:30 PM JST, online in Japanese.
Leading the DTC marketing strategy for Sony Honda Mobility's US website is Shugo Yamaguchi, serving as President and CEO of Sony Honda Mobility of America Inc. The event promises to explore the challenges and rewards of this direct connection with consumers in the automotive industry. Attendees can expect insights into the use of software technology and digital capabilities to enhance the consumer experience and drive sales.
The 'Challenges and Rewards of DTC Marketing in the Automotive Industry' event offers a unique opportunity to learn about Sony Honda Mobility's innovative approach to connecting with consumers in the US market. With Yamaguchi at the helm, the company is poised to make waves in the industry with its direct-to-consumer strategy.
