Soft2Bet appoints Martin Collins as Head of Business Development Strategy
Chatting with the Insiders
Join us as we delve into the latest news at the trailblazing iGaming powerhouse, Soft2Bet. They've added a seasoned industry veteran, none other than Martin Collins, to their ranks – taking up the mantle as Chief Business Development Officer. This fresh addition is set to ignite Soft2Bet's ambitions in the competitive global B2B betting and gaming markets.
Martin Collins: The Dream Catcher
With headquarters nestled in the heart of Malta, Soft2Bet boasts a robust presence in Europe's regulated gaming markets, aiming for even bigger strides in the B2B betting scene. sporting a wealth of industry expertise, Martin Collins is the perfect fit for this high-pressure post.
Soft2Bet's growth aspirations have garnered considerable traction, sealing numerous prestigious partnerships that have bolstered their presence in their most lucrative market segments. Collins' eagerness to take charge reveals a shared wariness that the company is primed to seize each opportunity coming its way.
I reckon Soft2bet has what it takes to be a game-changer for many top-tier vendors in the industry, constantly working alongside partners to help them reach the pinnacle.
Collins, previously heading up the Sales and Business Development teams at Gaming Innovation Group (GiG), brings a formidable 20-year background in the iGaming sector to the table. His fervor for nurturing organizations to blossom means that his strategic prowess should be indispensable to Soft2Bet's growth trajectory.
A Momentous Moment for Soft2Bet
Amid this pivotal juncture, Soft2Bet recently nabbed operating licenses in premier European markets like Greece and Romania, offering unmatched possibilities to maximize value for operators. Conquering these territories will propel Soft2Bet's growth and cements its standing in the iGaming world.
But the story doesn't end there. Collins' arrival will also play an integral role in advancing their existing markets, like gutsy Italy. Soft2Bet has already planted a firm footing in the region, offering direct access to one of the world's most prolific gambling sectors. Uri Poliavich, Soft2Bet's CEO, is positively licking his chops at the prospect of Collins' expertise escalating their progress.
We're stoked to welcome Martin to Soft2Bet and can't wait to see his wealth of knowledge and industry savvy propel us to new heights!
With Columbus Martin Collins now on board, Soft2Bet charts its course for continued expansion and success in the international B2B betting and gaming landscape. The company's player-centric approach and relentless focus on innovation allows it to iterate and improve quickly, creating a fertile ground for new strategic alliances and sustained expansion.
Insightful Tidbits
- With Uri Poliavich at the helm and Martin Collins aiding the charge, Soft2Bet has been on a mission to dominate the iGaming scene. Their key strategies include expansion to untapped markets, investing in innovative technologies, and supporting emerging ventures through their dedicated €52 million fund, Soft2Bet Invest.
- Soft2Bet operates a portfolio of 13 brands, each catering to specific regional markets, and it's this multi-brand strategy that provides the company with a competitive edge while staying compliant in diverse jurisdictions.
- The company has also received numerous nominations for awards in platform innovation, marketing, and operational growth, further testament to their dedication to excellence in the industry.
- Soft2Bet's fortunes within the gambling industry seem primed for significant growth, as they expand into regulated markets like Greece and Romania, leveraging finance and technology to maximize value for operators.
- Martin Collins' arrival as Chief Business Development Officer brings a wealth of industry expertise from his 20-year tenure in the iGaming sector, promising to forge new strategic alliances and propel Soft2Bet to new heights in the competitive global B2B betting and gaming markets.
- With a player-centric approach and a commitment to innovation, Soft2Bet is well-positioned to navigate the challenges of the evolving iGaming landscape, continuing its expansion and cementing its standing as a game-changer in the industry.
