Sleep Cycle makes its debut on Huawei devices in China, gaining access to more than 100 million potential users
In a significant move to expand its reach and further its mission to improve global sleep health, Sleep Cycle, the market-leading sleep tracking application, has now become available on Huawei devices in China. This development adds over 100 million new users to Sleep Cycle's global reach, tapping into the high level of interest for health applications in China.
Based in Gothenburg, Sweden, Sleep Cycle has been a comprehensive source for statistics on sleep since its launch in 2009, contributing to research and reporting on sleep worldwide. With over two billion nights analyzed in more than 150 countries, Sleep Cycle is one of the most widely used solutions to improve sleep health.
The Sleep Cycle mobile application, already popular among its users in China, helps users fall asleep more easily, tracks and analyzes sleep during the night, wakes the user in a light sleep phase, and provides insight into how sleep quality can be improved. This expansion to Huawei in China aims to reach several new potential users on a large and growing market.
Huawei, one of the largest phone manufacturers in China, has shown a strategic focus on enriching the health ecosystem through alliances. The company's recent launch of the Watch Fit 4 series, which includes sensors supporting sleep tracking functions, demonstrates Huawei's investment in robust health and sleep tracking technologies.
The Watch Fit 4, available in China and globally, comes with a PPG sensor capable of monitoring the sleep cycle and analyzing pulse wave arrhythmia. Huawei's expansion of the Sleep Cycle feature on its wearables is well-timed, as the global fitness tracker sleep monitoring market is rapidly growing, with estimates of USD 6.01 billion in 2024 and projected growth to reach USD 23.05 billion by 2033.
This expansion is expected to positively impact new user acquisition for Huawei in China. The enhanced brand appeal through integrated health features like detailed sleep cycle tracking and emotional assistance functions contributes to a holistic health monitoring experience. Huawei can also compete effectively in the booming market for wellness wearables by offering advanced sensors and AI-powered health insights, attracting health-conscious consumers.
Moreover, partnership ecosystem initiatives that enable collaboration on healthcare solutions may increase adoption among institutional and individual users. This collaboration can embed Huawei products deeper into healthcare and wellness strategies, further boosting user acquisition.
For press inquiries, Malin Abrahamsson (Head of PR) can be contacted at press@our website or 46 73 972 6424. For more information, Per Andersson (CFO and Head of Investor Relations) can be contacted at per.andersson@our website or 46 70 939 5327. Sleep Cycle is listed on Nasdaq Stockholm under the ticker SLEEP.
[1] Source: Huawei Official Website [2] Source: Grand View Research [3] Source: The Global Education and Healthcare Partner Alliance [4] Source: Huawei Official Press Release
People using Huawei devices in China can now access Sleep Cycle, the popular sleep tracking application, expanding the service's user base by over 100 million. This move by Sleep Cycle, based in Gothenburg, Sweden, not only aligns with Huawei's strategic focus on health ecosystem enrichment but also broadens the reach of sleep tracking technologies provided by both companies. With growing interest in health applications in China and the expanding global fitness tracker sleep monitoring market, the integration of Sleep Cycle into Huawei's wearable devices appears timely, potentially attracting health-conscious consumers.
