Scripps hires an experienced media strategist to enhance their research and consumer understanding efforts
In a strategic move, The E.W. Scripps Company has announced the appointment of Sandy Padula as the Vice President and Head of Enterprise Research and Consumer Insights. Padula, who began her new role in mid-2025, will lead comprehensive research initiatives across Scripps' multiplatform portfolio, which includes national networks and over 60 local TV stations [1][3][4][5].
Padula brings decades of experience in media research to her new position. Most notably, she served as Senior Vice President of Research and Consumer Insight at WarnerMedia Entertainment, where she was instrumental in guiding the company through significant industry changes by delivering strategic insights that influenced content, marketing, and advertising strategies [1][3][4].
In her new role, Padula will collaborate with Scripps' sales teams to design advanced advertising tools that help brands optimize campaign effectiveness and measure real-time impact. She is also known for her expertise in data storytelling and market trends analysis, frequently lecturing at universities such as the University of Southern California and The University of Alabama [1][3][4].
Based in Atlanta, Padula reports to Keisha Taylor Starr, Scripps' Chief Marketing Officer and General Manager of Scripps Networks. Her leadership is expected to advance Scripps' commitment to innovative, data-informed strategies that enhance connections with consumers and advertisers [1][4][5].
The E.W. Scripps Company is a diversified media company focused on creating connection, serving communities with quality, objective local journalism. The company operates a portfolio of more than 60 stations in 40+ markets and reaches households across the U.S. with national news outlets and popular entertainment brands [2]. Scripps is also the nation's largest holder of broadcast spectrum and serves professional and college sports leagues, conferences, and teams with local market depth and national broadcast reach [2].
The press release announcing this appointment was issued by Cision PR Newswire and can be viewed at this link: [The press release link]
Sources: [1] PR Newswire. (2025, June 1). Scripps Taps Veteran Media Strategist to Bolster Research and Consumer Insights. PR Newswire. [2] The E.W. Scripps Company. (n.d.). About Us. The E.W. Scripps Company. [3] University of Southern California. (n.d.). Sandy Padula, Media Strategist and Lecturer. University of Southern California. [4] The University of Alabama. (n.d.). Sandy Padula, Media Strategist and Lecturer. The University of Alabama. [5] WarnerMedia. (n.d.). Sandy Padula, Senior Vice President of Research and Consumer Insights. WarnerMedia.
In her new role, Padula will utilize her expertise in technology to design advanced advertising tools for Scripps, enabling brands to optimize campaign effectiveness and measure real-time impact. With her background in media research, Padula will provide strategic insights that align with Scripps' commitment to innovation and data-informed strategies, influencing the company's content, marketing, and advertising strategies similar to her previous employer, WarnerMedia Entertainment.
