San Fermín 2025: Experience the Unprecedented Chupinazo through Artificial Intelligence on Our Site
In a groundbreaking move, our website Play, in collaboration with 7 Trees Entertainment, has utilised the power of Artificial Intelligence to create an audiovisual masterpiece that captures the spirit of San Fermín, Spain's iconic festival.
The resulting video, a 1-minute long immersive experience, showcases the evolution of the San Fermín celebrations, including the unprecedented depiction of the Chupinazo, the official start of the festival. This AI-generated work employs advanced techniques to produce visuals with "impossible camera angles," providing viewers with an unparalleled immersive experience of the festival.
The collaboration between Play and 7 Trees Entertainment aims to blend technology with cultural storytelling, demonstrating how AI can serve as a creative partner in the arts. The video, despite being AI-generated, has a very human touch, capturing the essence, energy, and cultural significance of San Fermín in a new, AI-empowered artistic lens.
Registered users can follow every moment of the San Fermín celebrations from their device, anywhere, between July 4th and 15th. The Sanfermines Thematic Channel will offer 24/7 programming, featuring encierros, Chupinazos, documentaries, and special broadcasts from 2008 to the present day.
For the live broadcast of San Fermín 2025, users can choose between the audio of La 1 TV special or Radio Nacional de España (RNE). The depiction includes bird's-eye views, virtual tracking shots, and a transportive festival atmosphere, making viewers feel as if they are right in the heart of the action.
In addition, our website Play Participa invites users to interact through votes, polls, and real-time comments, fostering a sense of community and engagement. A dedicated section for encierros will be available on the platform, featuring live broadcasts, replays, and additional content.
The creative process for the video took over a month and a half, with hundreds of tests conducted to ensure the highest quality and immersive experience for viewers. This innovative approach to festival coverage is set to redefine how audiences experience and engage with cultural events, demonstrating the limitless potential of AI in the creative realm.
The average viewer of the AI-generated video, produced by Play and 7 Trees Entertainment, might be amazed by the human touch evident in the depiction of San Fermín, despite it being a technological creation. This innovative audiovisual work employs artificial intelligence to provide an immersive experience, with impossible camera angles and cutting-edge techniques that mimic a live, first-hand view of the festival.
