Road Complexities Meet Innovative Beats | Inventive Discussions in Music Podcasting
In a recent episode of the Innovating Music Podcast, Paul Bradley, a board advisor for Foundations of Music in Chicago and a member of the Economic Club of Chicago, shared insights on the tour management industry. Bradley is also the founder and CEO of Eventric, an industry-standard touring and live event technology company with offices in Chicago and Los Angeles.
Eventric's core products, Master Tour and Live Access, have powered over 1,000,000 live events and help over 4,000 artists, bands, and corporations manage their tours efficiently. Major clients of Eventric include Red Bull, Marvel, The Black Keys, Katy Perry, Beyonce, Metallica, Wilco, Zac Brown Band, and The Who, among others.
Bradley began his career in the music industry in the early 1990s, promoting concert events with his company HW Productions. He then moved into band management and tour operations, even serving as a drummer on tour. This hands-on experience provided him with a unique perspective that would later inform the development of Eventric.
In the podcast, Bradley discussed the complexities of touring for music and other experiential events. He emphasised the importance of data security in the context of tour management and explored the possibilities of predictive data in streamlining tour operations. He also offered advice for young people passionate about the live event space who are considering entering the touring business.
Bradley also touched upon environmental management trends in touring, highlighting the need for sustainable practices in the industry. He shared his experiences and insights, drawing from his extensive career in the music industry.
For more information about Eventric, visit their website or follow them on Twitter (@eventric). Paul Bradley himself can be found on Twitter at @pbradley303. A permalink to this podcast episode is available for those who wish to listen to Bradley's discussion in full.
In the podcast, Paul Bradley, a veteran in the music industry, discussed the importance of data security in the context of tour management and explored the potential of predictive data in streamlining tour operations. As the founder and CEO of Eventric, a tech company specializing in touring and live event management, Bradley's company powers live events for major clients like Red Bull, Marvel, and numerous A-list artists, including Katy Perry, Beyonce, Metallica, and The Who.
