Retro camera launched by Polaroid and Thrasher pays homage to the '90s era
In a thrilling partnership that echoes the roots of skateboarding culture, Polaroid and Thrasher have joined forces to bring a unique and vibrant instant photography experience to enthusiasts worldwide.
The collaboration, spearheaded by Kalum Carter, a renowned photographer, filmmaker, creative director, and writer, presents a range of exciting offerings. The centrepiece of this partnership is the Polaroid Now Generation 3 Thrasher Edition camera, a rechargeable instant shooter designed for bright light, which boasts a self-timer and compatibility with Polaroid's i-Type film.
Each Polaroid Now Generation 3 Thrasher Edition camera is hydro-dipped in Thrasher artwork, making each one unique and reflective of the brand's bold, unhinged, and funny designs. The camera retails for $149.99 / £139.99 / AU$269, offering an accessible price point for photography enthusiasts.
To complement the camera, Polaroid has also introduced the Polaroid Color i-Type Film - Thrasher Edition. This film pack, priced at $21.99 / £20.99 / AU$34.95, features 11 unique color frames designed by legendary artist Neckface, a longtime Thrasher collaborator.
Tony Vitello, publisher and owner of Thrasher, commented on the partnership, saying, "The skateboard community shares experiences through imagery, and there are sprinkles of Polaroid throughout Thrasher's deep archives."
Kalum Carter, with over 10 years of experience in visual storytelling, has written extensively about photography and filmmaking. His work highlights the power of visual storytelling and fosters an appreciation for the impact of photography, making him the perfect author for this exciting collaboration.
This partnership not only brings together two iconic brands but also offers a guide to the best instant cameras and digital instant cameras on the market in 2025. Whether you're a seasoned photographer or a beginner, this collaboration promises to bring a fresh and exciting perspective to instant photography.
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