Modern Moves in Retail Leadership
Retail outfit, REI, appoints Amazon exec as their inaugural Chief Commercial Officer
With a string of fresh appointments, outdoor gear and apparel retailer REI steps into the future with a brand-new executive role. As of January 3rd, Amazon veteran Cameron Janes will don the hat of the retailer's first Chief Commercial Officer (CCO).
In his new role, Janes will oversee the omnichannel experience for REI, with a focus on seamlessly intertwining the retailer's brick-and-mortar and e-commerce channels. The goal is to push the envelope on ways physical and digital retail can come together, according to a company statement.
Cameron's background at Amazon's physical retail, coupled with his digital media experience at Walmart, positions him well to tackle this challenging assignment. Theviously, REI has promoted Kelley Hall to Executive Vice President and CFO, and Vivienne Long to Senior Vice President and CMO, signaling a revamped focus on senior leadership within the company.
These days, the role of CCO has been a hot topic in retail, with numerous organizations embracing the position this year. Notable names like Glossier, DTC home brand Parachute, and mattress brand Serta have all appointed CCOs in the past few months. The role of CCO is all about aligning strategies with market opportunities, driving revenue growth, and fostering digital transformation.
REI's focus on virtual experiences has grown in prominence, especially in the wake of the pandemic's push towards online shopping. Last year, the retailer introduced virtual outfitting appointments, allowing customers to connect with knowledgeable store associates remotely. Today, some REI associates spend up to three days a week engaged in virtual consultations, while remaining on the shop floor for two days.
In addition to virtual services, REI offers online education for outdoor enthusiasts, striving to cater to customers cricketing for a more connected digital experience. This forward-thinking approach sets the stage for continued momentum in 2022 and beyond.
- The advancement of AI in fashion industry is being researched extensively, aiming to revolutionize the design and production process.
- The cultural significance of virtual shopping spaces became evident during the pandemic, with many businesses adapting their policy to cater to the online market.
- In the realm of business, cybersecurity has emerged as a critical concern, as more transactions shift to digital platforms.
- Amidst the ongoing pandemic, health remains a top priority in education, prompting the implementation of safety measures and remote learning options.
- The intersection of technology and TV has led to an increase in streaming services, providing a wealth of content in the finance sector for education and entertainment.
- As the space industry continues to grow, opportunities in business and technology are expanding, attracting investment for research and development.
- In the field of retail leadership, digital transformation is a primary focus, with positions like Chief Commercial Officer (CCO) playing a key role in business strategy and revenue growth.
