Research finds substantial return on investment for Happydemics' Brand Elevation Technology
In a significant announcement on September 16, 2025, Tarek Ouagguini, CEO and founder of Happydemics, unveiled findings from a Forrester Consulting study that highlights the importance and impact of the brand lift tool in the fragmented advertising industry.
Brand lift, a measurement method for ad impact, has been confirmed as a source of revenue and performance for Happydemics. According to Ouagguini, it serves not just as a measurement tool but also as a growth driver. The research underscores brand lift's ability to link creative to brand outcomes, identify high-impact channels and formats, and adjust spend and scale campaigns.
This tool has brought about major efficiency gains, reducing senior insights time from a laborious 35 hours to a manageable 5.5 hours. The Director of an advertising technology company stated that brand lift enables a wider conversation and positions Happydemics as a partner, shifting the perception of the company from a vendor to a partner with insights on ad spending.
The study also found that a composite organization achieved a 47% return on investment over three years using brand lift. Strategic accounts that consistently use brand lift have increased their annual investment by 20%, while half of all new clients chose to re-engage, positioning Happydemics' brand lift solution as a sales differentiator.
Brand lift opens new paths for upselling and retention, encouraging advertisers to extend campaigns by 15%. Ouagguini also stated that brand lift reinforces Happydemics' position as a trusted third party and a driver of long-term advertising success.
Independent brand lift studies are increasingly important for proving marketing's real impact. As 87% of UK B2B marketers struggle to prove ROI, and 39% cite integration issues between data platforms, Happydemics' brand lift solution offers a valuable solution to these challenges.
Standardizing brand lift across campaigns and channels reassures advertisers and strengthens the long-term business value of media partners. However, there are no relevant search results specifying which leading advertising agencies supported by Happydemics use Brand Lift as a measurement method for their campaigns or since when they have been using it.
In conclusion, Happydemics' brand lift solution is transforming the advertising industry by driving sustainable growth, achieving major efficiency gains, and providing a valuable tool for proving marketing's real impact. With its ability to link creative to brand outcomes, identify high-impact channels and formats, and adjust spend and scale campaigns, it's no wonder that half of all new clients choose to re-engage with Happydemics.
