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GoBoult Rebranding Signals Ambitious Growth and Global Expansion
In a bold move, Indian home-grown audio and wearables brand, GoBoult, has unveiled a strategic vision aimed at transforming the company into a premium, global tech player. The rebranding from Boult to GoBoult, symbolizing energy, power, momentum, and transformation, marks a significant evolution for the company.
Varun Gupta, the co-founder and CEO of GoBoult, believes that price wars alone won't win hearts. He advises young entrepreneurs to embrace change, focus on unit economics, and build a product differentiator to succeed. Gupta emphasizes the importance of emotional resonance, premium lines, and collaborations as key to growth.
GoBoult's new strategic vision includes a 10x expansion in retail presence, scaling up distribution across India, and enhancing visibility and consumer reach. The company also aims for aggressive international growth, targeting markets in the U.S., Europe, Southeast Asia, and spreading across four continents by 2030.
To achieve these ambitious goals, GoBoult plans to invest around ₹25 crore in research and development, focusing on AI-first hardware and software integration to develop innovative, tech-forward products. The company is shifting up the value chain by focusing on products with an average selling price (ASP) above ₹2,000, emphasizing premium hearables, wearables, fashion-driven audio devices, and AI-integrated technologies.
The new name "GoBoult" and the accompanying logo aim to spark aspiration and appeal to consumers' aspirations. The logo combines a screwhead (signifying inner strength and innovation) and an arrow (indicating forward momentum and futuristic technological ambition). This rebranding is also a strategic step towards a public listing targeted in about 18 months, leveraging the premium repositioning to strengthen the company’s financial profile and market appeal ahead of the IPO.
GoBoult, a home-grown audio and wearables powerhouse in India, ventured into Make in India since 2022. More than 99% of the stock that GoBoult produces or sells is made in India. The company employs over 500 people in its own Delhi facility and works with three local contract manufacturers.
The rebranding is destined for higher-end horizons, according to Varun Gupta. The audio-wearables sector is dominated by domestic players, with GoBoult controlling over 70% of the market share. The company's profitable, bootstrapped model allows for sustainable growth in contrast to competitors who are losing money.
Gupta encourages young Indian entrepreneurs to strive for youthfulness, coolness, sexiness, and aspiration in their businesses. He believes that GoBoult's rebranding strategy is not just a name change, but a personal milestone and a commitment to bold Indian innovation on a global stage.
GoBoult unveiled its strategic rebirth on August 4, 2025, signalling a major evolution from Boult's earlier phase. The company aims to achieve a revenue target of ₹1,000 crore in FY26, up from ₹800 crore in FY25, nearly doubling its revenues in two years. With this ambitious growth plan, GoBoult is set to join the league of publicly traded consumer-tech champions.
- GoBoult, a leader in India's smartwatch and wearables industry, is positioning itself as a global tech player by investing in AI-first hardware and software integration to develop tech-forward products, aiming for aggressive international growth.
- Varun Gupta, CEO of GoBoult, the rebranded company, encourages young entrepreneurs to focus on unit economics and build product differentiators, emphasizing premium lines, emotional resonance, and collaborations as key to business success.
- With a projected revenue target of ₹1,000 crore in FY26, GoBoult, a home-grown powerhouse that controls over 70% of the Indian audio-wearables market, is boosting its financial profile and market appeal towards a potential initial public offering (IPO).
