Ray-Ban collaborates with A$AP Rocky for a futuristic streetwear-inspired redesign
Ray-Ban has unveiled a trio of sunglasses that challenge traditional eyewear design, marking a new era in fashion-forward sunglasses. The Ultra Wrap collection, a collaboration with rapper A$AP Rocky, showcases a futuristic, hyper-modern design language featuring ultra-wrapped, sculptural silhouettes in sleek black and vibrant colorways.
The Ultra Wrap Models
Ultra Wrap 001
The Ultra Wrap 001 stands out with its bulbous, inflated full wrap-around frame and a single full-shield lens, creating a mask-like futuristic look. The high-gloss polished nylon frame with sculpted ridges contours naturally to facial geometry, providing a face-contouring fit. The deep black lenses with an ultra-black tint and a high bridge fit enhance comfort and coverage, making it generous in face coverage and emphasizing a bold, space-age aesthetic.
Ultra Wrap 002
The Ultra Wrap 002 is more streamlined and aerodynamic compared to the 001. It features thick, contrasting block temples creating a bold visual statement. The shield lens design balances performance and style with a sleek profile, offering a slightly more minimalist wrap shape than the 001. The taller shield lens and pronounced block temples create the most intense silhouette of the trio.
Ultra Wrap 003
The Ultra Wrap 003 combines elements of the first two models, offering bold wraparound lenses and thick, curved temples. It is considered the most “classic” sporty wrap shape in the trio, but with a futuristic twist. The sculptural fit is designed to balance aesthetic and functional eyewear qualities.
Additional Details
The Ultra Wrap collection primarily released in solid black, but also available in high-impact colorways including translucent gold with mirrored lenses. Each pair comes housed in a rigid plexiglass maxi-case embossed with the A$AP Rocky x Ray-Ban logo, highlighting the collaboration’s premium and collectible nature. The designs debuted on A$AP Rocky’s AWGE runway in Paris during Men’s Fashion Week, reinforcing the collection’s avant-garde and fashion-forward positioning.
Availability
The Next Generation Collection is now available for purchase. While the Ultra Wrap 002 might be less versatile for everyday wear compared to the other models, it offers a bold and aggressive design that reflects A$AP Rocky's hip-hop heritage. The Ultra Wrap 001 is available in four colorways, and the Ultra Wrap 003 features bold wraparound lenses and thick, curved temples. The new partnership between Ray-Ban and A$AP Rocky promises to push boundaries in eyewear design, offering a fresh and exciting take on sunglasses for the modern era.
The Ultra Wrap collection, a collaboration between Ray-Ban and rapper A$AP Rocky, merges fashion, style, and lifestyle with technology, creating a premium and collectible line of sunglasses. Each pair in the Next Generation Collection, including the Ultra Wrap 001, 002, and 003, showcases a bold, space-age aesthetic and challenges traditional eyewear design, aligning with the fashion-and-beauty sector's evolution.
