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Pursuit Cycles Closes Frame Production After Founder's Retirement

After seven years, Pursuit Cycles is closing its frame production. But its commitment to customers and new research partnerships ensure its impact on the cycling world will endure.

This is a collage image of a bicycles and helmets.
This is a collage image of a bicycles and helmets.

Pursuit Cycles Closes Frame Production After Founder's Retirement

Pursuit Cycles, a renowned U.S. custom carbon bicycle manufacturer, is set to close its frame production. The closure follows founder Carl Strong's retirement, who established the company in 2016 with three other partners. Known for its vibrant paint jobs and exquisite craftsmanship, Pursuit Cycles has garnered praise and accolades in the bicycle industry.

Despite the closure, Pursuit Cycles' legacy will live on through its warranties. The Strong Frames business will continue producing titanium and steel frames, ensuring that existing customers' warranties remain valid.

The company's next chapter involves a shift towards advanced composites research. Pursuit Cycles will collaborate with Montana State University and industry experts to explore this new frontier. This transition marks a significant change from the company's initial focus on engineering and high-performance, U.S.-made monocoque carbon bicycles.

Pursuit Cycles' closure signals the end of an era in U.S. custom carbon bicycle manufacturing. However, the company's commitment to honouring warranties through Strong Frames ensures that its legacy of quality and craftsmanship endures. Meanwhile, the collaboration with Montana State University and industry experts hints at exciting innovations in advanced composites research.

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