Programmatic Pause Ads now available through collaboration between TripleLift and DirecTV
Ready to seize the future of TV advertising? Witness how TripleLift is redefining the game with its groundbreaking partnership with DirecTV Advertising—introducing Pause Ads, a game-changing approach designed to snag attention during those inevitable moments when viewers hit the pause button on their streaming or broadcast content.
This unique ad format, initialized by DirecTV Advertising, has already set the industry standard for high-impact units, winning an Emmy in 2024 for its innovative and non-disruptive nature. Say sayonara to traditional ad interruptions and hello to Pause Ads, the advertising opportunity of the moment that delivers ads during content breaks in an engaging, undivided fashion.
Unlike traditional ad sales integration methods, Pause Ads can now be accessed through the most popular Demand-Side Platform (DSP) partners—thanks to TripleLift's state-of-the-art technology. No unnecessary middlemen, no complex direct sales bargains—it's as simple as launching any other Connected TV (CTV) campaign.
"We're right smack in the middle of an advertising revolution," asserts TripleLift CEO, Dave Helmreich. "Pause ads embody our mission to turn standard placements into remarkable brand experiences alongside DirecTV Advertising. We're breaking down every barrier so advertisers can innovate unfettered. We're aiming to create a premium x-CTV publisher pause ad offering that both advertisers and viewers will adore."
With a vast inventory of pause ad impressions monthly, DirecTV Advertising offers advertisers a captive audience hungry for a solid three minutes of content time on average. Pause ads have shown encouraging performance metrics, boasting a striking 34% higher unaided ad recall compared to traditional addressable advertising and an impressive +6% incremental reach when partnered with it.
"Pause ads symbolize an organic progression in the way viewers engage with content," comments Rose McGovern, head of programmatic at DirecTV Advertising. "By making them accessible programmatically, we're unlocking their true potential. TripleLift's tech ensures advertisers can create meaningful brand moments without a hitch, all while delivering fantastic results."
Dive into the future of advertising with TripleLift's innovative Pause Ads. Enjoy the seamless, one-tag one-line-item future that puts advertisers in the driver's seat for those precious pause moments. Register at TripleLift.com and www.directvadvertising.com today.
Some Additional Insights
A Fresh Perspective on Advertising Moments
TripleLift's Pause Ads represent fresh ground in advertising, capturing the attention of viewers during pauses in content consumption. Rather than interrupting or appearing alongside the content, these ads capitalize on the broken narrative to offer a chance for undivided attention with reduced ad fatigue.
Programmatic Access and Integration
Pause Ads can be seamlessly incorporated into advertisers' existing programmatic workflows, as the solution supports cross-platform DSP access. This enables advertisers to include Pause Ads in their broader programmatic campaigns while maximizing reach and efficiency.
Creative Advantages
Unlike traditional ads, Pause Ads are designed to be creative, visually appealing, and relevant, leveraging TripleLift's expertise as a creative supply-side platform.
User-Centric Advertising
Pause Ads are thoughtfully designed with privacy and user consent in mind, reflecting the evolving digital landscape where compliance with privacy laws is crucial. TripleLift's solution enables advertisers to maintain performance while respecting user privacy preferences, making it easier to achieve in the ever-shifting landscape of digital advertising.
- TripleLift's groundbreaking Pause Ads, a partnership with DirecTV Advertising, are now accessible through popular Demand-Side Platform (DSP) partners, thanks to TripleLift's technology, eliminating the need for complex direct sales bargains.
- These innovative Pause Ads capitalize on the broken narrative during pauses in content consumption, offering advertisers the opportunity for undivided attention, reducing ad fatigue, and generating encouraging performance metrics.
- As part of an advertising revolution, Pause Ads can be seamlessly incorporated into advertisers' existing programmatic workflows, supporting cross-platform DSP access and enabling advertisers to maximize reach and efficiency.
- The collaborative effort between TripleLift and DirecTV Advertising targets user-centric advertising, ensuring compliance with privacy laws, respecting user privacy preferences, and providing a creative, visually appealing, and relevant advertising experience.
