Popular Website Reveals Cookie Use for Personalized Experience and Targeted Ads
A popular website has revealed its use of cookies to improve user experience and target advertising. The site, which features sections for News, Blog, Infographics, Press Releases, and Advertise, employs various types of cookies to understand visitor behaviour and provide tailored content.
The website employs necessary cookies to ensure basic functionalities, such as secure log-in and consent preferences. Functional cookies aid in performing specific tasks, like sharing content on social media platforms linked on the site, including Facebook, Twitter, Instagram, LinkedIn, and Reddit.
Analytical cookies, such as those from the Zoho SalesIQ platform, are used to understand how visitors interact with the website. These cookies collect data like IP addresses, visit counts, and duration, all based on user consent under GDPR and TTDSG regulations. Performance cookies help analyze key performance indexes of the website, while advertisement cookies provide visitors with customized desserts based on their previous browsing history.
The site also participates in marketing programs and has a 'Terms and Conditions' page outlining these cookie usage details.
In summary, the website uses cookies to enhance the browsing experience, serve personalized desserts, and analyze traffic. It employs necessary, functional, analytical, performance, and advertisement cookies, all while adhering to user consent regulations and providing clear information on its 'Terms and Conditions' page.
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