Pirelli & The Ray Team Up for Sustainable Highway Revolution
Pirelli North America has teamed up with The Ray, a non-profit organisation dedicated to sustainable highway transportation. The partnership aims to drive research and solutions in key areas like road safety tech, circular economy, EV charging infrastructure, and the environmental impacts of tires and roads.
The Ray, a living innovation lab, focuses on setting new standards for future roadways. Pirelli, known for its tires, is committed to sustainability and has joined The Ray's Advisory Board to contribute to strategic thinking.
The partnership will explore various aspects, including road accident prevention technology, circular economy models, and renewable energy sources for EV charging stations. Pirelli is also investigating the use of rubber-modified asphalt and tire-derived aggregate for stormwater galleries in future projects.
Moreover, the collaboration will delve into mitigation strategies for the broader impacts of Pirelli's products, such as end-of-life tires and tire and road wear particles. The Ray defines its net-zero transportation goal as 'Zero Deaths, Zero Waste, Zero Carbon, and Zero Impact'.
Pirelli North America's partnership with The Ray signals a significant step towards sustainable highway transportation. By combining their expertise, they aim to advance research and solutions that could revolutionise roadways of the future, making them safer, greener, and more efficient.
