Pioneering the iPhone's design, Jony Ive now constructs a novel innovation with the intent to free users from its influence.
Jony Ive, the mastermind behind the iconic iPhone, is taking on a challenge unlike any other: fighting the toxic effects of his own creation – the doomscroll. Working alongside Sam Altman of OpenAI, Ive is developing a screen-free, AI-driven gadget.
This new device is part of the "Screen-Free" AI Device Initiative, set to combat issues related to smartphone addiction, like doomscrolling and screen addiction. Rumors suggest this pocket-sized, contextually aware device will interact with users without involving screens. The gadget aims to create a healthier relationship with technology, in line with Ive's ambition to reduce screen dependency.
In a recent interview with the Financial Times, Ive and Laurene Powell Jobs, founder of the Emerson Collective and widow to Steve Jobs, discussed their views on AI and the new device Ive is working on at OpenAI. Powell Jobs has backed Ive's projects since his departure from Apple in 2019.
When asked about the type of AI device he envisioned, Ive replied to the FT, "The world deserves better. Humanity deserves better."
Powell Jobs shared her excitement about observing the birth of this innovation, telling the publication, "Watching something brand new manifest, it's a wondrous thing to behold."
OpenAI acquired Jony Ive's design startup, io, in a $3 million deal last month. The collaboration between Ive and OpenAI can be traced back to 2023, and in 2024, Ive stated, "One must learn to make friends with uncertainty."
At Apple, the groundbreaking iPhone success led to multiple generations of smartphones, faster cell speeds, better streaming technology, and social media. However, smartphones and addictive notifications eventually cultivated a culture where, in January 2022, The Atlantic declared, "The internet is worse than a brainwashing machine."
Clearly, these concerns weigh heavily on Ive, as he admits to having "an uneasy relationship with technology at the moment." The intrigue surrounds the questions about what type of device this ingenious partnership will create. Will it offer a new web browser, a voice companion, or perhaps an earpiece?
While previous AI devices, such as the Rabbit R1 and Humane AI pin, have fallen short, whatever Ive and OpenAI debut in 2026 is poised to stand out. The industry reacts with a mix of excitement and skepticism, but one thing is certain – the pairing of OpenAI's advanced AI capabilities and Ive's design expertise promises to set new standards in AI interaction and potentially help humanity transform its unhealthy relationship with technology.
OpenAI's ambitious plans for ChatGPT, the evolution of which are detailed in a strategy document, further underscores their determination to drive innovation in AI technology use[1][2][4]. With ChatGPT expected to evolve into a powerful "super assistant" this year, 2023 could very well be the year AI moves beyond the iPhone, leaving its harmful traits in its wake.
More from our website:- "OpenAI's ChatGPT may become your "super-assistant" very soon, as revealed in an internal document."- "Legendary Apple designer Jony Ive takes on the impossible task: what is OpenAI and Jony Ive's next move?"- "'You somehow have to make friends with uncertainty': Apple's Jony Ive hints at mysterious new AI device and OpenAI collaboration."
- Jony Ive, the mastermind behind the iconic iPhone, is developing a screen-free, AI-driven gadget in collaboration with Sam Altman of OpenAI, with the aim of creating a healthier relationship between humans and technology.
- The collaboration between Ive and OpenAI has been backed by Laurene Powell Jobs since Ive's departure from Apple in 2019, and their project is expected to set new standards in AI interaction.
- OpenAI's advanced AI capabilities, combined with Ive's design expertise, promises a device that could potentially revolutionize how humanity interacts with technology.
- While previous AI devices have fallen short, the device being created by Ive and OpenAI is poised to stand out, with the potential to move AI beyond the iPhone and leave its harmful traits in its wake.
- The new device part of the "Screen-Free" AI Device Initiative is set to combat issues related to smartphone addiction, such as doomscrolling and screen addiction, and may offer a new web browser, voice companion, or perhaps an earpiece.
