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Partnership between Customer Capital and Quboid forms cutting-edge Loyalty Alliance for the Future

Global leader in customer loyalty strategies, Customer Capital, reveals a fresh collaboration with Quboid - a cutting-edge engagement platform that combines blockchain technology and AI.

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Quboid Joins Forces with Customer Capital to Develop Advanced Loyalty Partnership
Quboid Joins Forces with Customer Capital to Develop Advanced Loyalty Partnership

Partnership between Customer Capital and Quboid forms cutting-edge Loyalty Alliance for the Future

In a groundbreaking move, Customer Capital, a global authority in loyalty-driven business solutions, has partnered with Quboid, a blockchain-based engagement platform powered by artificial intelligence. This alliance aims to deliver scalable, next-generation loyalty experiences for brands by combining Customer Capital's strategic expertise with Quboid's advanced Web3 infrastructure [1][3].

The partnership offers specific benefits centered on revolutionizing customer loyalty through a combination of artificial intelligence (AI) and blockchain technology (Web3). By integrating Quboid’s AI and tokenization capabilities with Customer Capital’s expertise in loyalty strategies, brands can create next-generation loyalty experiences that are more intelligent, scalable, and engaging [1].

Key benefits and potential use cases include:

  • Enhanced customer engagement and value: The partnership allows brands to deliver loyalty programs that foster deeper customer relationships and emotional bonds through personalized, AI-driven interactions [1].
  • Tokenization of loyalty points: Brands can convert traditional loyalty points into blockchain-based tokens, making rewards more flexible, secure, and tradable within decentralized ecosystems. This can boost customer motivation and participation in loyalty programs via Web3 technologies [1][3].
  • Scalable and intelligent loyalty programs: The platform supports brands across sectors such as travel, e-commerce, and e-gift cards to efficiently manage and scale loyalty programs while leveraging AI to optimize rewards and engagement metrics [1].
  • Use cases in B2B2C captive-commerce platforms: Customer Capital’s existing B2B2C platforms stand to benefit as the tokenized engagement solution can be integrated to offer richer loyalty experiences in captive commerce environments, increasing profitability and customer retention [1].
  • Innovative marketing and customer retention: The AI component helps to personalize customer journeys at scale, while blockchain adds trust through transparency and security, appealing especially to tech-savvy consumers interested in Web3 applications [1][3].

The platform integrates seamlessly with popular platforms like Shopify and Salesforce, enabling real-time personalization across channels. Quboid has already enabled beverage brands to transition from basic sampling campaigns to interactive digital competitions. Financial service providers have adopted Quboid's system to create verified user activation models using redeemable digital tokens [1].

Customer Capital views the alliance as a significant step forward in its mission to redefine loyalty as a growth engine. The centralized dashboard allows for monitoring and adjusting engagement strategies in real-time. The platform's approach is particularly effective in engaging Gen Z consumers with immersive and interactive brand experiences. All these use cases are underpinned by actionable data, which fuels more accurate targeting and engagement over time [1].

Quboid's technology is trusted by millions of users across more than 30 brands. The company's tools such as Quboid Studio and Qurious AI automate and personalize marketing campaigns. Quboid's platform is backed by prominent investors including Peak XV, Woodstock Capital, and Ava Labs [1].

With this partnership, music labels have utilized Quboid to launch frictionless, trackable fan communities. The partnership aims to raise the bar for what loyalty programs can achieve in the Web3 era [1].

References: [1] Customer Capital. (2023). Press Release: Customer Capital Partners with Quboid to Transform Loyalty Programs with AI and Blockchain. [3] Quboid. (2023). Press Release: Quboid and Customer Capital Announce Strategic Partnership to Revolutionize Loyalty Programs.

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