Online Relationships Warned Over Long-Term Happiness Concerns by Researchers

Encounters via swiping, followed by remorse?

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2025 September 2 . 2:33 AM

2 min read

Online Romance Under Scrutiny: Long-Term Bliss of Couples Originating from Digital Platforms Under... — Online Romance Under Scrutiny: Long-Term Bliss of Couples Originating from Digital Platforms Under Question

Online Relationships Warned Over Long-Term Happiness Concerns by Researchers

In a groundbreaking study published in 2025, researchers led by Dr. Marta Kowal examined the impact of online dating on relationship satisfaction across 50 countries and over 6,000 individuals. The findings suggest that couples who meet online tend to report lower long-term relationship satisfaction, less intense love, and weaker commitment compared to couples who meet offline.

The study, published in the journal Telematics and Informatics (DOI: 10.1016/j.tele.2025.102309), debunks common assumptions that digital dating is primarily a solution for geographic isolation and that younger people are more inclined to meet partners online. Instead, it reveals that people in rural and urban areas are equally likely to meet partners online.

One of the reasons for the lower satisfaction among online couples is the phenomenon known as "choice overload." This psychological effect, which arises from having too many options, can lead to paralysis and doubt. Online dating platforms, with their vast array of potential matches, may contribute to this effect, leading to less satisfying relationships.

Another factor is the lack of homogamy, or similarity, among online couples. Offline couples often share similar cultural backgrounds, education, values, and life experiences, which fosters deeper understanding and stronger bonds. Online dating, however, tends to connect people with less shared context, reducing relationship quality.

The culture of dating has also transformed alongside technology, moving towards a fast-paced "swipe culture" where casual encounters are more common. This shift in intention can lead to weaker commitment and satisfaction among couples who met online.

However, it's important to note that the differences in satisfaction, intimacy, and passion tend to be relatively small. The gap in commitment is particularly notable across most demographics. While many online couples still enjoy high-quality, happy relationships, the research underscores a growing need to support relationship quality, especially for those beginning their relationships online.

The study's findings underscore the need to improve relationship quality among all couples, particularly those who met online. Given the prevalence of online dating, enhancing support for improving relationship quality is crucial. The researchers emphasize that the drop in satisfaction for online couples isn't major and the results are correlational, not causal. However, they warrant attention due to the growing popularity of online dating platforms.

In conclusion, while online dating offers numerous benefits, it also presents challenges to relationship satisfaction. By understanding these challenges and taking steps to support relationship quality, we can help ensure that online dating leads to happy, healthy, and long-lasting relationships.