Nintendo and the Union Square Alliance collaborate, resulting in Pikmin growth within Union Square.
Union Square in San Francisco is blooming with excitement this summer, as the annual Union Square in Bloom initiative welcomes the Pikmin Bloom MINI WALK event. This seasonal celebration, running from March to September 2025, showcases stunning floral displays and supports local businesses, with Nintendo's Pikmin Bloom MINI WALK being a standout feature [1][2].
From May 23 to July 23, Union Square becomes a playground for the Pikmin creatures, who have also invaded the screens of smartphones worldwide through the Pikmin Bloom mobile app. This event marks the second U.S. location to host the Pikmin Bloom MINI WALK after its launch, with Union Square following in the footsteps of other cities [2].
### Key Details about the Pikmin Bloom events at Union Square:
The Pikmin Bloom MINI WALK event runs from May 23 to July 23, 2025. A series of Pop-Up Tent Events will take place on weekends, specifically on May 23-26 and July 4-6. The July 4-6 event will be held daily from 11:00 am to 6:00 pm at Union Square Plaza, 333 Post Street, San Francisco [1][2][3].
At the Pop-Up Tent Events, visitors can pick up a physical Pikmin Bloom MINI WALK map, have their picture taken with the Pikmin Bloom AR cam, check in at the My Nintendo kiosk to earn 100 My Nintendo Platinum Points, and participate in various other activities [1][2][3].
### What to expect:
The Pikmin Bloom MINI WALK encourages visitors to explore the MINI WALK route through Union Square, where they can encounter brightly colored Pikmin creatures that are part of the game’s universe. This family-friendly event invites visitors to discover local shops and iconic landmarks while engaging with the augmented reality features of Pikmin Bloom [2].
The activation is designed to highlight Union Square's floral displays and support its revitalization by driving foot traffic to small businesses in the area [2].
### Additional Context:
Social media posts from the event show enthusiastic participation over the July 4th weekend, with attendees enjoying photo ops and the Pikmin presence in the heart of San Francisco [4][5].
In addition to the Pikmin Bloom MINI WALK, visitors can also find Pikmin merchandise at Nintendo SAN FRANCISCO, the company's first official store on the West Coast, now open in Union Square [6].
For those who want to collect in-app Gold Seedlings, visiting seven Special Spots in the Union Square area through the Pikmin Bloom app can lead to discovering treasures such as a Macaron Decor Pikmin found near a certain sweets shop [7].
In summary, the Pikmin Bloom events in Union Square combine an interactive augmented reality experience with a traditional outdoor walk to celebrate both Nintendo's popular game and Union Square’s floral heritage, making it a unique, fun, and engaging event for visitors of all ages throughout the summer months of 2025.
- During the Pikmin Bloom MINI WALK event at Union Square, visitors can explore the MINI WALK route and encounter Pikmin creatures from the game's universe.
- On weekends from May 23 to July 23, 2025, Pop-Up Tent Events will take place at Union Square, where attendees can pick up a map, earn My Nintendo Platinum Points, and more.
- Nintendo's Pikmin Bloom MINI WALK event, held in Union Square from May 23 to July 23, 2025, supports local businesses and aims to revitalize the area by driving foot traffic.
- Union Square also houses Nintendo SAN FRANCISCO, the company's first official store on the West Coast, where Pikmin merchandise can be found.
