Microsoft Unveils Guidelines to Boost Content Selection for AI-Driven Bing Answers
Microsoft has unveiled guidelines to boost the chances of content being selected for AI-generated answers on Bing-powered surfaces. The key lies in structuring data and maintaining clarity.
Microsoft stresses that there's no guaranteed formula, but certain practices enhance eligibility. Avoiding long text blocks, hiding content, and relying solely on images or PDFs are crucial. Instead, break down pages into manageable parts, use descriptive headings, and write self-contained Q&A blocks.
AI assistants assess each part for authority and relevance, blending information from multiple sources to craft responses. To improve selection, align the title, meta description, and H1, and add JSON-LD schema. Microsoft developed these guidelines to connect traditional SEO principles with AI assistant operations, serving as a practical checklist for marketers.
Microsoft's guidance on structuring content increases its likelihood of being selected for AI-generated answers on Bing-powered surfaces. By following these practices, marketers can improve their content's visibility and relevance in AI-driven search results.
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