Marketing Event at SBC Summit 2025 to Feature Q&A Session with Gary Vaynerchuk on Marketing Topics
Get ready for an immersive learning experience as the Marketing Academy makes its debut at the SBC Summit 2025. This full-day educational initiative, focused on social media, PR, and performance marketing strategy, is set to be the highlight of the event.
Led by marketing expert Gary Vaynerchuk, known for his digital marketing and social media prowess, the Marketing Academy promises hands-on training sessions designed for real-world application. Vaynerchuk will kick off the Academy with an exclusive Ask Me Anything session, inspired by his New York Times bestseller, "Day Trading Attention."
Thomas Balling Rasmussen, a seasoned marketing professional with experience in sports betting and iGaming, will lead an interactive masterclass titled "The Fundamentals of Marketing: A Strategy that Makes Your CFO Lean in". In his session, Rasmussen will present a case study on how to maximise marketing budget by shifting focus from responding to demand to actively creating it.
Rasmus Sojmark, CEO & Founder of SBC, has expressed excitement about the Marketing Academy, stating that it offers a more direct, immediate, and practical learning environment. Sojmark has also expressed that the Tech Academies are an upgrade to SBC's educational programme, providing attendees with direct access to world-class expertise.
The Marketing Academy is a key part of SBC Summit's Tech Academy programme and will take place on Wednesday, 17 September at Sala Tejo, MEO Arena. Two practical deep dives into brand protection and influencer marketing are also featured in the Academy.
Other sessions include "From Myths to Methods: Advanced SEO Tactics That Move the Needle", exploring the future of backlinks, Navboost strategies, and high-ROI tactics that align technical SEO with user engagement to futureproof long-term rankings. Additionally, "Influencer Marketing: How to Use Social Media as a Primary Channel" will bring together leading social media creators to explore how brands can collaborate with influencers to build authentic and viral campaigns.
The Marketing Academy will feature a world-class lineup of talent, including Gary Vaynerchuk, content creators, PR professionals, marketing veterans, and SEO experts. Edie Lush, a communications trainer, events MC, and journalist, will explore the challenges of preserving brand identity in an age of real-time news cycles and online scrutiny in an ask-me-anything session titled "Communication is Everything: Hear from a Leading PR Professional".
In summary, the Marketing Academy offers immersive, expert-led sessions centered on social media, PR, and performance marketing, anchored by Gary Vaynerchuk, and embedded within a larger multi-disciplinary summit experience focused on the future of marketing and technology. Don't miss out on this unique opportunity to learn from industry leaders and take your marketing skills to the next level!
The Marketing Academy, a key component of the SBC Summit's Tech Academy program, will delve into the intersection of sports betting, gaming industry, casino, and technology on September 17, 2025. Thomas Balling Rasmussen, with his expertise in sports betting and iGaming, will speak about effectively allocating marketing budgets in his masterclass, "The Fundamentals of Marketing: A Strategy that Makes Your CFO Lean in."
