Marketers Fuel Engagement with Account-Based Marketing
Marketers are embracing account-based marketing (ABM), a high-octane version of content personalization that targets specific accounts with tailored content. This approach, along with segmenting audiences and understanding buyer personas, is proving effective in fostering engagement and conversions.
At the heart of ABM lies the understanding that customers crave a relationship with brands. Personalized content, catering to preferences, behaviors, and interests, creates this connection. It goes beyond using a customer's name or simple recommendations, delving into demographic, behavioral, and socioeconomic data.
To achieve personalization at scale, many companies are turning to outsourced services. Platforms like Mutiny offer B2B content personalization using user data analytics and AI integration. Meanwhile, tools such as Filestage facilitate collaborative and personalized marketing content review and approval. Automated text generation services also help businesses scale personalized content efficiently and in multiple languages, guided by data-driven decisions.
The benefits of personalized content are clear: it enhances engagement, improves customer relationships, and increases sales. Studies show that 58 percent of users are more likely to convert when they receive content based on their previous behavior. As such, marketers are increasingly embracing ABM and other forms of content personalization to create meaningful connections with their audiences.
Read also:
- Emergency services of the future revealed by Renault with the introduction of the Vision 4Rescue vehicle.
- Artificial Intelligence Shaping Political Campaign Advertisements
- European consumers are on the brink of experiencing a significant leap forward in electric vehicle (EV) charging technology, as Chinese automaker BYD prepares to unveil its innovative advancements.
- SonicWall executive Michael Crean discusses the current state of managed security
