Manchester's firm Vypr set to grow through introduction of artificial intelligence platform
In an exciting development, Vypr, a leading player in the industry, has announced the launch of its new AI-powered platform, Vypr Predict. This move solidifies Vypr's position at the forefront of innovation.
Vypr Predict, underpinned by behavioural science and the company's robust data quality, aims to revolutionise the way businesses make decisions. According to the company, decisions can now be made within hours using Vypr Predict.
The platform, a testament to the work of Vypr's Manchester team, is designed to help global consumer brands, retailers, manufacturers, and more rapidly understand changing consumer behaviour through product intelligence.
Vypr Predict offers access to faster consumer insight, specialized testing tools, and AI-powered analysis and recommendations. It also provides expert support for testing products, pricing, and campaigns.
The development of Vypr Predict was a collective effort of the entire Vypr team, led by CEO Chris Williams. The launch comes after a period of significant growth for the company, with its workforce having grown more than 30% in the past year.
Vypr has also secured an additional £5 million investment in April, which will be instrumental in scaling the company from its current 87 team members. The company plans to increase its headcount to 125 by the end of the next financial year (March 2027), representing team growth of 44%.
Vypr Predict is already live in the UK, Australia, and European markets and is set to launch in the United States. The platform's introduction marks a key part of Vypr's growth strategy, keeping the company at the cutting edge of its industry.
Despite the exciting new development, there is no publicly available information confirming that someone has joined Vypr to support the development of the new AI-powered platform.
Vypr's customer base includes high-profile brands like ASDA, Marks & Spencer, Red Bull, and Starbucks, demonstrating the company's success in the market. The launch of Vypr Predict is set to further solidify its position as a leading provider of product intelligence.
In conclusion, the launch of Vypr Predict is a significant step forward for the company, demonstrating its commitment to innovation and its customers. With its AI-powered platform, Vypr aims to continue helping businesses understand and adapt to changing consumer behaviour, keeping them one step ahead in a rapidly evolving market.
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