Lithuanian Basketball League partners with Genius Sports for collaboration
Genius Sports Limited, a leading sports data and technology company, has formed a groundbreaking partnership with Betsafe-LKL, Lithuania’s premier basketball league. This partnership aims to transform the entire operation of the Lithuanian Basketball League, unlocking the full value of tracking data and video through the power of artificial intelligence (AI).
Rasa Liuimiene, CEO of the Lithuanian Basketball League, considers Betsafe-LKL a bold organization that keeps pace with modern technologies. Jonny Katanchian, Head of Sports and Broadcast at Genius Sports, considers this partnership a pivotal moment for the league and world basketball.
The partnership will see the implementation of Genius Sports' computer vision system across all Betsafe-LKL venues. This system combines detailed tracking data with video footage, empowering analysts to swiftly address tactical and performance inquiries. The Insight tool, an advanced coaching and analysis platform already adopted by every NBA team, will be made available to every team within Betsafe-LKL.
This partnership also aims to power immersive fan experiences and generate new sponsorship opportunities. Genius Sports will enhance the viewing experience for Betsafe-LKL enthusiasts through AI-driven augmentation, including real-time data and graphics in live broadcasts. The rollout of these technologies is expected to be completed by the 2024/25 season.
In addition to enhancing performance analysis for teams and coaches, this partnership will also improve fan engagement. Enhanced live data, real-time statistics, and AI-driven content (e.g., highlights) will deliver more interactive and immersive ways for fans to follow games both in arenas and digitally.
Integrating advanced data and content can also attract sponsors seeking to leverage innovative advertising formats, data-driven marketing insights, or branded content within broadcasts and digital platforms. This partnership creates new sponsorship opportunities for Betsafe-LKL’s partners.
As the first league to integrate event data capture, comprehensive tracking data, and high-quality live video production through a unified system, Betsafe-LKL is set to redefine the future of European basketball. Further official announcements from Genius Sports or Betsafe-LKL may provide more detailed insights into this exciting partnership and its benefits for all stakeholders.
Rasa Liuimiene, CEO of the Lithuanian Basketball League, deems Betsafe-LKL a forward-thinking organization that embraces advancements in technology, such as artificial-intelligence and sports analytics. This partnership, led by Genius Sports, will not only revolutionize basketball operations using AI, but also provide immersive fan experiences and enticing new sponsorship opportunities, merging technology with the excitement of sports, particularly basketball.
