Law enforcement agency, CAM, and Trilegal take action regarding Amagi Media Labs' proposed ₹1,020 crore IPO
Amagi Media Labs Limited, a software-as-a-service (SaaS) company that integrates production, preparation, distribution, and monetization workflows into a single platform, has announced its intention to launch an Initial Public Offering (IPO) worth up to ₹1,020 crore. The IPO will involve a fresh equity issue and an offer for sale of 3.41 crore shares by existing shareholders.
Cyril Amarchand Mangaldas (CAM) is advising Amagi Media Labs itself, while Shardul Amarchand Mangaldas is representing key selling investors such as Norwest Venture Partners, Accel, and Premji Invest. The Book Running Lead Managers (BRLMs) managing the IPO are Kotak Mahindra Capital, Citigroup Global Markets India, Goldman Sachs (India) Securities, IIFL Capital Services, and Avendus Capital. Trilegal is advising the BRLMs on the deal.
Vijay Parthasarathi (Partner) led the transaction team from Trilegal, while Manan Lahoty, Head - Capital Markets at CAM, led the transaction team for the firm. Vartika Jain, Partner at CAM, was also involved in the IPO transaction.
Amagi's platform connects media companies to their audiences through cloud-native technology, delivering video over the internet to smart televisions, smartphones, and applications. The platform monetizes content through targeted advertising services for advertisers. This integration allows customers to reduce complexity, improve operating efficiencies, and increase their content revenue.
In addition to the IPO transaction, Bharath Reddy, Partner at CAM, advised on ESOPs and other incentives, and director / KMP remuneration aspects during the IPO time. Trayosha Darapuneni, Partner at Cyril Amarchand Mangaldas, advised on certain pre-IPO transfers. Saurav Das (Senior Associate) and Associates Harshit Dhandhia, Sheetal Kumar, Sanath Rajesh, Adrija Ghosh, and Anandhakrishnan K provided support to Vijay Parthasarathi. Manshoor Nazki, Partner and Regional Co-Head - Capital Markets - South at CAM, was also part of the transaction team.
Amagi Media Labs Limited has filed a draft red herring prospectus for the IPO. The IPO is a significant step for the company, marking its entry into the public market and providing an opportunity for investors to be a part of its growth story.
[1] - Source: Livemint [2] - Source: Economic Times [3] - Source: Business Standard
- As Amagi Media Labs Limited prepares for its Initial Public Offering (IPO), discussions regarding ESOPs and other incentives for key personnel have been led by Bharath Reddy from Cyril Amarchand Mangaldas.
- In the context of Amagi Media Labs Limited's upcoming IPO, Technology plays a pivotal role in their cloud-native platform, which connects media companies to audiences and monetizes content through targeted advertising services, utilizing advanced internet delivery.
