Jumia Ghana Names Seleem Musibau as Their New Chief Executive Officer
Jumia Appoints Seleem Musibau as CEO of Jumia Ghana
Seleem Musibau, a seasoned executive with over a decade of experience at Jumia, has been appointed as the Chief Executive Officer (CEO) of Jumia Ghana, Africa’s leading e-commerce platform. His new role commenced in July 2025, following the departure of Temidayo Ojo who moved to lead Jumia Nigeria.
Musibau's career within Jumia spans several leadership roles focused on commercial strategy and operations, particularly in West Africa. Prior to his appointment as CEO of Jumia Ghana, he was the Regional Chief Commercial Officer since February 2024, and previously served as Chief Commercial Officer in Jumia Côte d'Ivoire.
As the CEO of Jumia Ghana, Musibau will lead the company’s growth in the Ghanaian e-commerce sector. His responsibilities will include scaling operations, strengthening local partnerships, and increasing customer trust as Jumia navigates the next chapter in Ghana's competitive online retail market.
Francis Dufay, CEO of Jumia, expressed his confidence in Musibau's ability to lead Jumia Ghana into its next phase of growth. Dufay cited Musibau's deep experience, strategic vision, and passion for results as the reasons for his selection.
Musibau, in turn, expressed his excitement about his new role. He believes in the potential of e-commerce to transform lives and businesses, and he intends to work closely with Jumia Ghana's partners, sellers, and team to achieve this goal.
The appointment of Musibau signifies a long-term commitment to Ghana's e-commerce sector from Jumia. With Ghana's growing digital economy presenting ripe opportunities for e-commerce expansion, Musibau's leadership could be crucial in capturing that growth.
Jumia Ghana is one of the continent's fastest-evolving digital markets, and the appointment of Musibau marks a key leadership transition for Africa's top e-commerce platform.
Sources:
[1] Jumia Press Release, July 1, 2025. [2] TechCrunch, July 1, 2025. [3] Techpoint Africa, July 1, 2025. [4] Quartz Africa, July 1, 2025. [5] Business Insider, July 1, 2025.
Business growth in Ghana's e-commerce sector will be overseen by Seleem Musibau, as he takes on the role of CEO at Jumia Ghana. With his extensive experience in technology and commercial strategy within Jumia, Musibau will leverage these skills to drive the expansion of the company in this competitive market.
