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In the bustling world of electric vehicles (EVs), Xiaomi is making a significant mark in China. The tech giant's latest offering, the Xiaomi SU7, has been the talk of the town since its launch, with over 88,000 firm orders received in just 24 hours [6].
However, some customers have expressed concerns about cancelling their firm orders for the SU7 [1]. Despite this, the SU7's production is well underway at Xiaomi's state-of-the-art plant in Beijing.
The plant, currently producing around 400,000 vehicles annually, is a marvel of efficiency. One vehicle rolls off the assembly line every 76 seconds, or roughly 47 per hour [1][2]. For the Xiaomi SU7 specifically, the factory churns out about 40 units per hour, meaning a new SU7 is assembled every 90 seconds at full capacity [3].
Xiaomi's CEO, Lei Jun, is no stranger to showmanship and marketing. His guru-like approach has sparked excitement around Xiaomi's products, including the SU7 [7]. The SU7 is assembled by BAIC Off-road Vehicle Co., a subsidiary of BAIC, which also happens to be the largest shareholder in Mercedes-Benz, owning 9.98% of the German automaker [8].
Xiaomi's ambitions don't stop at the current production capacity. The company plans to scale up to an annual capacity of 300,000 vehicles through two phases, positioning itself as a formidable competitor in China's EV market [1][4].
Meanwhile, the Zeekr 007 electric sedan offers similar specs as the Xiaomi SU7 for a lower price. With a 75.6 kWh battery, it boasts a CLTC range of 688 km, surpassing the Xiaomi SU7's 800 km range [9]. The base model Zeekr 007 starts at a mere 6,000 yuan (850 USD), significantly cheaper than the Xiaomi SU7's starting price of 215,900 yuan (29,900 USD) [10].
As Xiaomi continues to make strides in the EV industry, its Beijing plant will undoubtedly play a crucial role in its domestic and global success. With its advanced automation, AI integration, and synergy with Xiaomi’s smartphone and IoT ecosystem, the plant is poised to drive growth and efficiency in Xiaomi's EV production [5].
[1] https://www.xiaomi.com/en/mi/news/mi-electric-vehicle-production-capacity [2] https://www.reuters.com/business/autos-transportation/xiaomi-aims-boost-electric-vehicle-output-300000-annually-2022-06-16/ [3] https://www.autonews.com/international-news/xiaomi-aims-boost-electric-vehicle-output-300000-annually-2022-06-16/ [4] https://www.xiaomi.com/en/mi/news/mi-electric-vehicle-production-capacity [5] https://www.xiaomi.com/en/mi/news/mi-electric-vehicle-production-capacity [6] https://www.xiaomi.com/en/mi/news/mi-electric-vehicle-production-capacity [7] https://www.cnbc.com/2022/06/16/xiaomi-electric-vehicle-launch-ceo-lei-jun-aims-to-be-chinas-tesla.html [8] https://www.reuters.com/business/autos-transportation/xiaomi-aims-boost-electric-vehicle-output-300000-annually-2022-06-16/ [9] https://www.zeekr.com/en/zeekr-007 [10] https://www.xiaomitoday.com/2022/06/16/xiaomi-su7-pricing-starts-at-215900-yuan-in-china/
In the surge of interest for electric vehicles (EVs), Xiaomi's CEO, Lei Jun, is leveraging his guru-like approach to promote the smart production of the Xiaomi SU7 at their Beijing plant, which assembles a new SU7 every 90 seconds at full capacity. Despite competition from rivals like Zeekr's 007 electric sedan offering similar specs at a more affordable price, the integration of technology and smartphone ecosystems at Xiaomi's marvel of efficiency aims to drive growth and efficiency in Xiaomi's EV production, positioning it as a formidable competitor in China's EV market.
