Intuit Selects R/GA as Primary Creative Agency for TurboTax Brand
Fresh Take:
Heads up! R/GA creative agency scores a big win, nabbing Intuit TurboTax's business after a thorough creative review that started in March.
Intuit's Dynamic Portfolio:
Intuit's powerhouse brand portfolio includes not just TurboTax but also Credit Karma, QuickBooks, and Mailchimp. Now, R/GA will be tackling the mission of boosting consumer adoption for TurboTax powerhouses— TurboTax Live and TurboTax Full Service.
A Full-Throttle Strategy:
Armed with a holistic strategy spanning TV, digital, audio, social media, sponsorships, and other activations, R/GA is poised to launch a stellar campaign for Intuit in 2024.
Putting the pedal to the metal:
1. AI-Driven Search Optimization:
R/GA's AI Search Optimization Platform can boost TurboTax's visibility in AI-generated recommendations, ensuring a prime spot during tax season.
2. Cross-Channel Campaigns:
R/GA will unleash the power of multi-channel campaigns to reach a wider audience:
- TV: Engaging commercials strategically timed for tax season
- Digital: Data-driven Google Ads and social media ads targeting tax enthusiasts
- Audio: Partnerships with popular finance podcasts to amplify TurboTax's message
3. Social Media Engagement:
Ride the trends with Instagram, TikTok, and Facebook. Educational content, promotions, and influencer collaborations will create a buzz around TurboTax offerings.
4. Sponsorships & Partnerships:
Collaborating with financial institutions, accounting firms, and other allies to offer enticing promotions to their customers. Plus, sponsoring financial literacy events and webinars for increased visibility.
5. User Experience:
Seamless and intuitive user experiences are the order of the day, with continuous improvements drawn from user feedback.
6. Content Marketing:
Informative content like blog posts, videos, addressing common tax-related questions, and concerns will establish TurboTax as the go-to expert for tax prep.
Past Success:
R/GA recently crushed it with Intuit QuickBooks Australia, working alongside IPG and FCB New York to develop QuickBooks' brand positioning. Now, they're focusing solely on building the QuickBooks brand across Australia.
Stay tuned as R/GA sets the stage for Intuit TurboTax's triumphant return!
- To enhance TurboTax's visibility and ensure a competitive edge during the tax season, R/GA will leverage AI-driven search optimization.
- As part of their full-throttle strategy, R/GA plans to use multi-channel campaigns, including engaging TV commercials, data-driven digital and social media ads, partnerships with finance podcasts, and user-focused social media content to promote TurboTax offerings.
