Interview with Lagunitas CMO Paige Guzman: Insights on Canvas Worldwide and Future Plans for the Brand
Lagunitas Brewing Company Appoints Canva Worldwide as U.S. Media Agency of Record
Lagunitas Brewing Company, a pioneering California brewery and the global leader in IPA production, has announced the appointment of Canva Worldwide as its U.S. media agency of record. This strategic move comes following an internal review by Lagunitas and signals a new era of growth and innovation for the brewery.
Based in San Francisco, Canva Worldwide has made a name for itself in the advertising industry, recently being named Adweek's Breakthrough Media Agency of the Year for 2020. Previously, Canva Worldwide worked with Heineken USA, and while Lagunitas is owned by Heineken, the two companies largely operate independently.
Paige Guzman, the new Chief Marketing Officer at Lagunitas, emphasizes the importance of media planning and buying in Lagunitas' growth process. Guzman, who previously worked at Pax Labs, brings a wealth of experience to her new role.
Guzman discusses the brand's marketing strategies going forward, focusing on differentiating the brand through innovative craft beer offerings, maintaining a strong, authentic brand identity, and emphasizing media planning and advertising as crucial tools to increase visibility and compete effectively with larger brewers and local microbreweries.
Lagunitas Brewing Company holds the number one position for IPA globally, and Guzman is confident that the brewery's unique offerings will continue to attract beer lovers worldwide. With Canva Worldwide on board, Lagunitas is poised to make a significant impact in the competitive beer market.
This interview with Paige Guzman provides valuable insights into the brand's marketing strategies and the exciting future ahead for Lagunitas Brewing Company. As the brewery continues to push boundaries in the craft beer industry, beer enthusiasts can look forward to a wide range of innovative and delicious brews.
