Insurance provider Axis Max introduces an integrated app featuring wellness-focused incentives, aiming to improve customer interactions.
In a groundbreaking move, Axis Max Life Insurance Limited, a joint venture between Max Financial Services Limited ("MFSL") and Axis Bank Limited, has introduced a new mobile app designed to streamline life insurance management while promoting holistic wellness. The app, available on both Android and iOS, can be found at Axis Max Life's website.
The Axis Max Life App offers a comprehensive platform for managing life insurance policies. Key features include real-time service request tracking, multiple payment options with customizable reminders, instant access to policy documents, fund performance monitoring, and seamless online purchases of new policies. Users can also upload documents, calculate premiums, track application status, and log in using biometric authentication for added convenience.
On the wellness front, the app introduces a Wellness Benefit. This feature offers complimentary health assessments and annual check-ups, 24x7 health support, personalized wellness plans, and tools for users to track steps, monitor vitals, and engage in fitness challenges. Additionally, users can enjoy discounts on doctor consultations, medicines, and lab tests, integrating health and insurance benefits for an enhanced customer experience.
Manu Lavanya, Senior Director & Chief Operations Officer at Axis Max Life, stated that the company is committed to leveraging Gen AI and customer data analytics to proactively meet evolving customer needs. The app features Mili Chat Bot for swift, accurate policy-related responses and a Wellness Bot for personalized health and wellness assistance. The AI integrations are designed to enhance overall customer support and experience.
Axis Max Life Insurance Limited has built its operations over two decades through a need-based sales process, a customer-centric approach to engagement and service delivery, and trained human capital. The company's offerings aim to enhance customer convenience and engagement, as demonstrated by the launch of the Axis Max Life App.
In the financial year 2024-25, Axis Max Life Insurance Limited achieved a gross written premium of INR 33,223 Cr., reflecting its strong growth and commitment to serving its customers. The company's digital offerings, such as the Axis Max Life App, are an integral part of this growth strategy.
For more information and to download the app, visit Axis Max Life's website. The Axis Max Life App is yet another step towards simplifying insurance management while encouraging fitness and health monitoring for its users.
Sources: 1. Tribune India 2. Google Play Store
The Axis Max Life App, with its innovative features, not only simplifies insurance management but also integrates health and wellness benefits for a holistic user experience. By offering a Wellness Benefit, users can enjoy discounts on health services and tools for tracking fitness, all within the same platform.
In line with the company's commitment to leveraging technology, the app features AI integrations through Mili Chat Bot and Wellness Bot, enhancing customer support and experience.
Axis Max Life Insurance Limited, recognised for its strong growth and customer-centric approach, continues to expand its digital offerings like the Axis Max Life App, merging finance, business, and technology for the convenience and engagement of its users.
